Interview Vasile confirms his departure and exempts the Berlusconis
From
El chiringuito de Jugones
to the new face of
Mediaset
.
This is
Cristóbal Soria
, the former Sevilla field delegate, a full-fledged sports showman, who is now officially the new star of the new
Mediaset
docu-reality :
Maribáñez, the worst team in the world
, which this Tuesday presented the cluster.
A week after the next departure of
Paolo Vasile
from
Mediaset
as CEO -scheduled for February-, the group has shown its first sign of change, at least in terms of content.
This Monday,
Mediaset
sent a mysterious and unexpected press release in which it summoned the media to the presentation of its new docu-reality, with
"surprising protagonists"
.
The bets began to jump.
A new
Las Campos
?
Nothing like it.
Mediaset
's new reality docu-reality
features a soccer team and an unexpected driver:
Cristóbal Soria
.
A project that has been planned since last spring and that will begin recording soon.
"In a place in Andalusia...", is the start of the
Maribáñez promo, the worst team in the world
, in which "El Orejas", a member of the team, tells what
Maribáñez
is, and in which Willy, the goalkeeper , discovers that in
Maribáñez
they are all, "the one who works sweeping the street, we are all Maribáñez. "There is a team in ruin", continues the promo, "that asks for help from a soccer madman...",
Cristóbal Soria
"
I change
Maribáñez from top to bottom".
In other words,
Mediaset
has had the idea in mind for some time, but the latest movements in the network and the audience crisis have probably led to the announcement of the project being brought forward.
"We work on the differential and from the minute they brought us the idea, we loved it," said
Jaime Guerra
, director of production at
Mediaset
, together with
Señor Mono
, the producer in charge of the project.
Maribáñez, the worst team in the world
is a completely different project from the contents of
Mediaset
.
It is a docu-reality in which the Andalusian Third Regional team, with practically no resources, will put themselves in the hands of
Critóbal Soria
, whose presence ensures show and spectacle in abundance, to change the path of the team from
Maribáñe
z, a district of the Sevillian municipality of
Los Palacios and Villafranca
with just over 1,000 inhabitants.
"
Cristóbal
is a guy who arrives and puts all his guts on the table. He says I'm here and I'm willing to help you," said the director of the docu-reality,
Nacho Medina
.
Nacho Medina
is the program director and together with
Cristóbal Soria
"they will tell the story of the players and their experiences to compete in the professional league".
Maribáñez
will try to turn its sporting career around and for this, it will not only have
Cristóbal
Soria
but
Señor Mono
will put at its disposal a team of specialists in sports management, physical preparation, psychology, networks...
Along with
Cristóbal Soria
will also be the one who is considered one of the best sports directors in Europe,
Monchi
, currently at Sevilla.
And with him other football greats like
Iker Casillas
,
Azpilicueta
or
Jordi Alba
.
But Maribáñez, the worst soccer team is not a soccer docu-reality, it is a reality doc that of course focuses on
Maribáñez FC
, but that will also show the life of the town, as explained by Guerra.
"It is a true story of what happens in a town," she has assured.
Because a docu-reality in which football is intermingled with the life of a town, despite being one of the most different projects in
Mediaset
in recent years, could respond to what audience experts point to as a possible solution to the crisis of audience of
Telecinco
: the recovery of the viewers of the time slot over 55 years old, the largest of television consumers.
At the moment,
Mediaset
has not specified on which channel,
Telecinco
or
Cuatro
, the docu-reality will be broadcast or if it will be fragmented into several programs during the week.
"We are going to go beyond the football field, we are going to go to their homes, we are going to see everything," said Guerra.
A team with practically no resources, whose mascot is a donkey called
Socks
, and which is the common thread of the town's life, as Guerra has pointed out.
The vast majority of its population has or has had some link with the
Maribáñez
.
A team where the center forward is somewhat overweight - for that Alicia, the physical trainer, will come - and has five diopters;
where one of its extremes likes nightlife and usually falls asleep on game day;
or where the goalkeeper, almost two meters tall, receives more headed goals than he should.
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