Nowadays, mobile museums are in the ascendant and very popular.
The Guangdong Provincial Mobile Museum recently announced a set of figures: Recently, a total of 16 physical exhibitions and more than 20 photo exhibitions have been launched, which have been exhibited in nearly 60 city, county and district museums, memorial halls, exhibition halls, etc. across the province. Cooperation is also a highlight of the recent Guangdong Mobile Museum, which has attracted attention.
Guangzhou Daily all-media reporters found that many people's impressions of exhibitions that are always fond of "positional warfare" and are accustomed to relying on museum exhibition halls are changing their methods more and more, driven by new audience tastes and market demands. More and more "flow", with a new model, go deep into the streets, between urban and rural areas, and become a "flowing" cultural landscape.
One of the modes: "Central Kitchen"
Among them, the most typical and most active model is the "mobile museum", which is actually a "Guangdong Provincial Cultural and Museum Comprehensive Resources Co-construction and Sharing Platform" with strong correlation.
Wu Wulin, the full-time deputy secretary of the Guangdong Provincial Museum Party Committee, who is in charge of the mobile museum, said in an interview that this platform takes "innovation, co-construction, sharing, and service" as its basic operating concept. With the Guangdong Provincial Museum as the center, it has gradually established a modular and systematic public cultural service network with considerable cultural relics collection and exhibition stock, striving to realize the two-way exchange and interaction of cultural and museum resources in Guangdong Province. The collections and exhibitions can be interconnected.
At present, county-level museums in Guangdong have achieved full coverage of mobile museums, so that boutique exhibitions in big cities such as Guangzhou and Shenzhen can be easily adjusted and refitted, and then “sink” to the grassroots level, and increase the enrichment of provincial museums.” "Culture Benefiting the People".
"During the National Day alone, the Guangdong Mobile Museum provided 15 physical exhibitions to 15 museums and 44 photo exhibitions to 43 museums." The Revolutionary Road of Jia Nie Er and Xian Xinghai' is exhibited in 7 halls at the same time, including 1 physical exhibition and 6 photo exhibitions, radiating the Pearl River Delta, eastern Guangdong, western Guangdong, and northern Guangdong.' ——The 111th Anniversary Exhibition of the Guangzhou-Kowloon Railway was also exhibited at the Nansha Cultural Association Exhibition Hall.”
Judging from the promotion of exhibitions, red-themed exhibitions are particularly popular with grass-roots museums, such as "Double Stars Shine in China - The Revolutionary Road of People's Musicians Nie Er and Xian Xinghai", "Secret and Great - Central Red Traffic Line History Exhibition" "The Power of Spirit - Shiwan Pottery Sculpture Revolutionary Theme Exhibition", "Square Inch Recalling the Treasures - Red Financial Currency Exhibition", etc.
In order to expand the scope of the activities, the mobile museum also actively broke the circle, not only sending the exhibition to brother units such as libraries and art galleries, but also actively encouraging social forces to participate in the exhibition and cross-border cooperation.
Cross-provincial cooperation is also a highlight of the recent Guangdong Mobile Museum.
The museum cooperates with the former residence of Soong Ching Ling, the former residence of Li Dazhao, the Beijing Luxun Museum, the Guo Moruo Memorial Hall, the former residence of Mao Dun, the Lao She Memorial Hall, the Xu Beihong Memorial Hall, the Mei Lanfang Memorial Hall, the Guangzhou Red Line Women's Art Center and other units. "Historical Imprint Exhibition" was well received by audiences from all over the world.
It can be said that the Guangdong Mobile Museum is trying to build a "central kitchen" model with front and rear linkages.
For the first time, the Guangdong Mobile Museum recently sent out invitations to "brothers in cultural and museums across the country" to solicit traveling exhibition projects across the country, focusing on intangible cultural heritage, traditional Chinese culture, and popular science education.
Mode 2: Upgraded "Caravan"
In addition to the "central kitchen" model, the daily mobile exhibitions and activities carried out by more museums in Guangdong have also broken away from the earlier single model and developed into a more comprehensive "hussar" or "caravan" model.
Not long ago, some exhibitions held in front of the library of the West Campus of Guangdong Vocational College of Dance and Drama attracted many teachers and students.
During the exhibition, the interpreters of the Memorial Hall of the Guangzhou Agricultural Lecture Institute also carried out training in the school: how to explain, how to memorize and understand the explanation words, how to present a wonderful explanation, how to explain the manners...
Ke Chubin, director of the Publicity and Education Department of the Memorial Hall of the Agricultural Lecture Institute, told reporters that many exhibitions have recently been sent to Guangdong City Vocational College, Nansha District Qihui School, Haizhu Library, Guangdong Dance and Drama Vocational College, Haizhu District Nanhua West Street Community Party and Mass Service Center and other units , with an audience of nearly 50,000 people.
Previously, Guangzhou Art Museum and Gao Jianfu Memorial Hall specially planned "Red in New Countryside—Guangzhou Art Museum's Rural Exhibition of Saffron Red and Rural Art Works", for Guangzhou Fenghe Village, Gangtou Village, Yingde Lianzhang Village. The villagers brought good works of art, so that the majority of villagers can feel the fun of artistic creation.
Recently, "The Beginning of the Avenue - Guangzhou Art Museum's Saffron Red and Rural Themed Works Exhibition" was held in the Baiyun Airport Branch of Guangzhou Art Museum, making the airport a public cultural space for spreading beauty.
The "Red Cultural Hussars: Pursuing the Revolutionary Footprints" activity of the Guangdong Revolutionary History Museum follows the route of the Fourth Red Division adapted by the Guangzhou Uprising participating troops, passing through Huadu, Longmen, Zijin, Haifeng, Puning and other places. The form of activity spreads red culture in a multi-dimensional and three-dimensional manner.
The content of the activities includes the "Guangzhou Uprising" theme photo exhibition, the stage version of "1927 Red Guangzhou" and the performance of the theme song of the drama, the puppet drama "You Xi" clips, the "Recitation of Red Classics" activities, the micro-party class, etc. The activities are also accompanied by documentaries. Filming, book publishing, etc., are well received by the masses.
Mode 3: "Big Course"
"According to the individual needs of the school, we have tailor-made different 'class delivery packages'", the relevant person in charge of the Guangzhou Museum introduced that in September 2022, with the arrival of the new semester, the Guangzhou Museum's class delivery activities were officially launched .
All media reporters from Guangzhou Daily found that this can be regarded as a "big course" model with strong comprehensiveness, high knowledge density and full experience.
In the "Garden Talk" research course, the teacher from the museum led the students to creatively combine history and architecture, and introduced the differences and characteristics of gardening arts such as Jiangnan gardens and Lingnan gardens, and the construction of layouts. Design and make garden sand table, exercise planning and design ability, teamwork ability and hands-on ability, and provide thinking for personal study planning and life planning.
At present, the "Garden Talk" courses have been sent to Guangzhou Baiyun Middle School, Guangzhou No. 7 Middle School, Guangzhou No. 2 Middle School and Guangzhou Zhixin Middle School.
The Guangzhou History Course of "City Symbols and City History" has been delivered to the Baiyun Campus of Guangzhou Tieyi Middle School simultaneously. The course has 13 lessons, each 1.5 hours long. It is divided into knowledge teaching and practical experience. It tells about the 2,200-year history of Guangzhou. Historical changes and urban construction.
According to the research direction of the teachers in the museum, 5 teachers were arranged to teach at the school, and every Wednesday afternoon became the time that the students were looking forward to.
The teachers of the school said that the students liked the courses of Guangzhou Museum very much. The rich teaching content, lively language style and various interactive experiences of the teachers in the museum made everyone feel another charm of museum education. An important way to go to Guangzhou.
If it is the demand for special courses, Guangzhou Museum can also meet them one by one.
The museum has further optimized the planned research courses of "Garden Talk", "Zhenhai Building Construction" and "Yuexiu Mountain Fortress" into special courses to meet the school's teaching goal of letting students understand Guangzhou.
Next, three special courses will be launched in more campuses.
Reporter Bu Songzhu
Correspondents: Ke Chubin, Zou Jiejie, Zhong Zhibo, Liang Muyu
Guangzhou Daily