China News Service, Xining, October 20th: "Sister Riding the Wind and Waves" in Sanjiangyuan: Relying on local products to realize dreams
China News Service reporter Li Jiangning
"Cook Anda was taught to me by my grandmother. With it, I not only support myself, but also help more people to increase their income. This is the best gift my grandmother left me, and it is also the most precious legacy. " Baika said.
The 33-year-old Baika is a state-level inheritor of the intangible cultural heritage production skills of Quke Anda, Yushu Tibetan Autonomous Prefecture, Qinghai.
Quke Anda is a traditional Tibetan candy, which means fragrant cream in Tibetan. It has a history of making it more than 4,000 years ago.
Baika's parents divorced when she was a child, her father remarried, and her mother remarried far away, leaving only her and her two younger sisters and grandmother to live in the pastoral area of Yunta Village, Haxiu Township, Yushu City.
"When I was a child, the conditions at home were not good, and it was a problem to solve the problem of food and clothing, not to mention being able to eat candy." Baika recalled the hard life when he was a child. During the Chinese New Year and festivals, seeing other children can eat candy, the grandmother couldn't bear it. They suffer and always use traditional Tibetan techniques to make sweets in the dead of night.
"After yak milk is extracted from ghee and qula, the remaining transparent liquid is called 'Quoke'. After fermenting and boiling these liquids, it will turn into a sweet and sour ointment, which is 'Anda'." Wait until grandma is ready After the quke anda, dip some quke anda with your fingers, put it in your mouth and keep sucking, which is the sweetest childhood memory of Baika and his sisters.
The grandmother is old and frail, and Baika takes her two younger sisters to dig Cordyceps to make a living.
When Baika was 17 years old, her grandmother left her forever.
Baika is determined to pass on the "taste" that belongs to her grandmother.
The picture shows the Yushu Shepherds Breeding Professional Cooperative operated by Baika.
Photo courtesy of Yushu Municipal Party Committee Propaganda Department
In 2015, Baika took out the savings of mining Cordyceps over the years to start a business and established Yushu Munu Industry and Trade Co., Ltd.
"In the beginning, I made Quke Anda at home. In order to improve the taste, I would add some brown sugar. After it was done, I would sell it on the street." Baika said, Quke Anda is a traditional Tibetan candy, and it is also a childhood candy for many people. The taste, and slowly, the choker anda made by Baika was accepted by the local market.
Later, Baika found a factory in Yushu City, and gathered 15 women from the local registered cardholders to join the company in the form of technical shares.
From "family workshop" to "agricultural cooperatives", the road of entrepreneurship for white card is getting wider and wider.
"Many women in pastoral areas have no source of income. I hope to teach them this skill, so that they can be self-reliant and respected through their own hands." Baika told reporters that these women have a monthly fixed income of 2,000 yuan, and at the same time There is also additional performance income.
In recent years, with the support of the local government and some entrepreneurs, Baika has also developed products such as face masks and handmade soaps made of Quokeanda.
In addition, Baika tried his best to excavate the treasures of the pastoral area.
Today, Tibetan nettle tea has also become one of the signature products of Yushu Munu Industry and Trade Co., Ltd.
To Baika's relief, with the wealth left by her grandmother, Baika supported herself for her sisters to finish college.
Now, Baika's two younger sisters have set up their own families, with houses, cars, and their own careers.
In Yushu, more and more young people choose to start a business like a white card.
In 2019, Dai Qingyongcuo, a university graduate, gave up his sales job in Xining, the provincial capital, with a monthly income of nearly 10,000 yuan, and returned to his hometown to take over the Chawula Breeding and Planting Professional Cooperative in Yushu City, which was run by his father.
The cooperative mainly sells local agricultural products such as yak milk, dried meat, and fern.
The picture shows Dai Qingyongcuo weighing special products for customers.
Photo by Fan Peishen
"The cooperative has been in operation since 2015, and the sales of the store have been bleak for a long time. In many cases, no customer came in for seven or eight days." Dai Qingyongcuo said, "The original intention of coming back to take over the cooperative is to make the local high-quality green products. Agricultural products go out of the mountains, benefiting more herdsmen.”
In order to solve the problem of narrow sales, Daiqing Yongcuo began to use WeChat to promote his own products. When encountering customers who did not have time to come to the store to buy, Daiqing Yongcuo would also deliver to the door.
Various types of agricultural products with affordable prices and high quality have begun to attract the attention of the local people.
"I signed an order with 42 local herdsmen. Most of them are registered households and purchase yak milk products directly from them." Dai Qingyongcuo told reporters.
At present, each herdsman who has signed a contract with Daiqingyongcuo has an average annual income of 100,000 yuan.
The picture shows that Dai Qingyongcuo is bringing goods live.
Photo by Fan Peishen
This year, Dai Qingyongcuo began to bring goods live on the short video platform.
Under the blue sky and white clouds, Dai Qingyongcuo used the most beautiful natural scenery in his hometown as a live broadcast room to warmly and sincerely introduce Yushu's characteristic agricultural and livestock products to netizens from all over the world.
"There are more and more online orders now. Many customers in Tibet, Sichuan and Yunnan buy. Sometimes there are more than 100 orders a day. From this year to July, the online sales have reached 390,000 yuan." Speaking of his own efforts Dai Qingyongcuo is proud of his achievements.
"I want to help local herdsmen solve the problem that high-quality products cannot be sold due to poor sales. I am very pleased to see the innocent smiling faces of the helped parents," said Dai Qingyongcuo.
In the past ten years, Yushu City has successively implemented the "Ecological Animal Husbandry Cooperative" project in 9 villages in 6 townships, invested 1.8 million yuan in special funds, and concentratedly supported a group of family farms and ranches and large breeding households, initially forming a large-scale, intensive The development pattern of agricultural and animal husbandry industry with high efficiency and high efficiency has broadened the channels for animal husbandry to increase efficiency and herdsmen's income.
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