A humorous web series of domestic production, filmed using deepfake technology, has appeared on the network.
The show was produced by Agenda Media Group with the participation of the Internet Development Institute.
In the center of the plot of the comedy sitcom "PMJason" is Jason Statham, who, according to the authors' idea, has been living in Russia for five years now and in 2027 is celebrating his anniversary in a private house on the Street of Irrepressible Carriers.
Friends come to visit him - Keanu Reeves, Margot Robbie and others.
In the process, it turns out that the actor had a love - a cook, whom he met during a rehabilitation course in a mental health sanatorium, in which he thundered due to the fact that for five years in a row he did not get on the set of Blue Light.
“We ended up with a light humorous sitcom, the uniqueness of which is that until today there is not a single series or film in the world that would be produced using deepfake technology.
Of course, it has already been repeatedly used in big movies, but in episodic manifestations.
And we have been working with technology in the field of marketing and advertising for a long time, ”Maria Artyomova, head of the video department at Agenda Media Group, told sostav.ru.
At the time of writing, the authors of the series managed to publish nine episodes of "PMJayson" with a total running time of just over half an hour.
During this time, the hero managed to undergo treatment in a sanatorium, find love, save a detachment of the Ministry of Emergencies, which was sent to save him, defeat one, no, two bears (just because of his innate modesty, he did not talk about the second right away), sell the classic Porsche to his Margot Robbie's girlfriend to buy her a "rowan beast" - VAZ 2101 ... That is, even despite the modest timing, there are a lot of events in the series.
It’s impossible to say that this is some kind of unique humor with brilliant script and director’s decisions, but it’s funny to look at what is happening, and sometimes, if you digress a little and reduce the level of criticality of the attitude, you can even take the characters seriously for their real prototypes.
All characters are developed using deepfake, a technology for creating and replacing elements of audiovisual content using artificial intelligence and neural networks.
In other words, a deepfake can easily replace the face of one person with the face of another.
The technology appeared in 2017.
To date, the use of images of actors to create such content is not prohibited at the legislative level.
At the same time, deepfake content should not defame the reputation, dignity and honor of a person or disclose personal information.
“We welcome new technological solutions and experimental content, but only within the framework of the law and based on an interesting, relevant history.
The web series we sponsored has this ironic idea to cross different mentalities in a funny plot and look at yourself with humor.
This is an innovative, in a good way viral project, ”sostav.ru quotes Alexei Goreslavsky, CEO of the Internet Development Institute.
For a deeper immersion in the surrealism of "PMZheyson", a standard dubbing scheme for foreign films was used in the dubbing: a Russian off-screen text is superimposed on the original English-language track, which adds authenticity.
The authors call the idea of the show an attempt to integrate a foreigner into Russian life and a synthesis of the mentality of two cultures.
PMGeyson is a light humorous parody web series.
This is an ironic view of a foreigner in the face of Statham on Russian life.
The project reveals the protagonist's attempts to willingly understand and integrate into this life, which, in turn, integrates into Jason to the fullest, ”Agenda Media Group CEO Alexei Parfun shared his opinion with the TASS agency.
It took the production company three months to implement the project, taking into account writing the script and processing the finished material.
The show of the first of its kind series on the Internet began at the end of September.