An exceptional tourist season that the real estate sector should benefit from

Ismail Al Hammadi

October 11 2022

Positive indicators about a large tourist influx expected in Dubai during the new tourist season, according to the expectations of local tourism experts, as hotel owners are waiting for this unusual influx after about two years of fluctuation.

Dubai airports and the emirate's entertainment areas are waiting for this flow with more preparation and preparedness to record the highest travel and visitors movement, while shopping centers are waiting for the highest sales movement, but what is the real estate sector waiting for from this flow?

Some may view the tourism sector as a single and separate sector with its own profits and unrelated to other sectors.

If this sector was not of importance and benefit over other sectors, it would not have become a priority for governments and countries around the world.

In Dubai, the tourism sector plays an important role in reviving and revitalizing the real estate sector, but the promotion process remains important at the same time. That is why with each tourist season, developers must intensify their efforts in organizing events, intensifying real estate exhibitions, and organizing visits to sales offices and projects in agreement with tourism agencies and hotels. .

This step may enhance the efforts made by developers through their platforms spread in "malls" and recreational areas.

The competent authorities should take advantage of the peak tourist season to offer facilities and organize promotional and educational meetings and conferences about Dubai real estate.

The current tourism season and the last quarter of the current year should be utilized in the maximum possible ways, solutions and capabilities to enhance the attractions of the Dubai real estate sector worldwide;

And highlight its components and advantages that put it at the forefront of the preferred investment destinations in the field of real estate.

The current season is an exceptional season in view of the factors supporting it, the first of which is the global disposal of the restrictions of the “Corona” pandemic once and for all, the quality of the entertainment and hotel industry and the tourism destinations that Dubai is full of, and the return of all the huge exhibitions and conferences organized by Dubai, in addition to expectations that Dubai will benefit from The course of the 2022 World Cup in Qatar, for which the relevant authorities have made special efforts to make Dubai a destination for visitors to the delegations encouraging the event, by announcing the UAE to grant holders of the “Haya” card for fans, a multi-entry tourist visa and stay for up to 90 days at a reduced fee of 100 dirhams.

It is expected that this initiative will contribute to attracting new tourists to Dubai for the first time, especially since Dubai hosts the camps of the Japanese and German teams during the month of November, in addition to the fact that the UAE is scheduled to host about one million World Cup fans who chose to stay in the UAE to enjoy the period between matches. .

This is what we consider to be new customers in the real estate sector. In the language of the real estate sector, every new tourist is a potential customer for the sector, even if in the long run.

Therefore, it is necessary to develop a solid plan to take advantage of this momentum and the expected recovery of tourism in Dubai during these months for the benefit of the real estate sector.

• “The current tourist season is exceptional in view of the factors supporting it, most notably the global elimination of the restrictions of the pandemic, and the quality of the tourism industry in Dubai.”

@ismailalhammadi

Ismail.alhammadi@alruwad.ae

To read the previous articles of the writer please click on its name.