In 2022, a total of 12 films are scheduled for the Mid-Autumn Festival, which will hit the three-day holiday. Among them, 9 films will be released on September 9. According to the lighthouse professional version, in the end, the total box office of the Mid-Autumn Festival is 370 million, and the winner is Ma The comedy "Hello, Brother" starring Li, Chang Yuan and Wei Xiang has a box office of 143 million. The "Old Movies" also performed well in the Mid-Autumn Festival. Three, with a box office of 44.354 million and 39.613 million respectively.
In the new film, "Mom!
"The end of the sea is the grassland", "I still think you are the best", "Wolf Pack" and other films have achieved good reputation.
Rich source, good quality
Although the Mid-autumn festival is sandwiched between the summer and National Day stalls, it does not seem to have an advantage, but in fact the audience has shown a certain enthusiasm for watching movies, which is related to the obvious increase in the number of new films in the Mid-Autumn Festival.
In addition, the overall quality of the Mid-Autumn Festival films is good, and the subject matter is diverse. Compared with the 2021 Mid-Autumn Festival, which has a total of 8 films released, the 2022 Mid-Autumn Festival has a rich source of films, covering family, love, comedy, action and other themes.
The most popular is comedy. During the three-day holiday, "Hello, Brother," starring Ma Li, Chang Yuan, and Wei Xiang, clearly leads the box office.
The film wraps a warm story of family affection with comedy, setting off the simple and sincere atmosphere of the 1980s.
In "Hello, Brother", the son played by Chang Yuan tried to go back to the past to change his fate and save his mother, but found that the original cause of life was maternal love. Even if his mother was absent from his life, this love was never far away.
The warmth and sincerity of the film outweigh the laughter. Ma Li, Wei Xiang and Chang Yuan did not overly "export" their own performances, but extended their relaxation and affection within the scale of life "dramatic", which made people feel a little bit inside. The touch also makes this film an "emotional" work.
As of September 12, "Lone on the Moon", which was among the top three in the Mid-Autumn Festival, has been released for 46 days, and many viewers still choose to "re-watch" this movie in the Mid-Autumn Festival, making this old film usher in a new season again. Allocate box office growth.
In addition, the cartoon "New God List: Yang Jian" of the family carnival satisfies the "parent-child choice" of the Mid-Autumn Festival movie viewing, and the number of viewers has increased significantly, ranking second in the Mid-Autumn Festival box office.
This "extremely finalized" film finally got some compensation during the holiday after 25 days of "preheating".
Old movie favored, new movie praised
Although there are two "old films" in the top three of the Mid-Autumn Festival, it does not mean that the standard of new films is weak.
On the contrary, many films in this year's Mid-Autumn Festival showed the sincerity of creation and won the recognition of the audience, especially "Mom!
"The End of the Sea is the Prairie" is the most prominent - both films were shortlisted for the main competition unit of the 12th Beijing International Film Festival, and "National Grandma" Wu Yanshu is even more so with "Mom!
"In the acting, won the best actress honor.
"Mother!
” tells the story of a mother and daughter who are dependent on each other: the mother is 85 years old and the daughter is 65 years old. Wu Yanshu and Xi Meijuan achieved each other in this film, interpreting the touching mother-daughter family.
Their lives were originally quiet, elegant, kind, and sentimental, but when Alzheimer's disease hits, the world is terrifyingly distorted.
"Mother!
"Really uncovered the real side of Alzheimer's disease, not the "amnesia" or "dementia" that was downplayed in previous film and television works. When a daughter's fist falls on her mother, or she refuses to admit that she gave birth to her own mother, this is the case. The pain is even a hundred times stronger than death, it subverts human dignity and ethics, and the soul is swallowed by hell, and such a violent wave beats on the patient's daughter and the elderly mother, such a thin body carries all this, only The power of motherhood and the love of family members can barely support it.
In the film, Grandma Wu Yanshu's temperament and acting skills are highly praised. She is so beautiful even with wrinkles, and she is radiant with life, which allows people to see the depth of time and the rich layers of different emotions, so three-dimensional and so distant. , her existence is life itself, with endless stories, and is a flower that is still blooming after going through the vicissitudes of life.
"The End of the Sea is the Prairie" directed by Er Dongsheng condenses the great love of the nation into one family, but the layout is broad. Like sunlight, it slowly penetrated into people's hearts, lingering with warmth.
The Hong Kong-style romantic comedy film "I Still Think You're the Best" is cleverly conceived. It interprets a simple story into a high-level, ironic relationship dislocation, interspersed with the firework atmosphere of food, making the world a good shot, but it can be seen that there are thousands of buildings in Hong Kong. The warmth of the house lights, the comfort of the breeze.
"Wolf Pack" starring Zhang Jin, Li Zhiting and Jiang Luxia, as the only action film in the Mid-Autumn Festival, has attracted attention. The story of the film is fresh, with mercenaries as the protagonists, including airborne surprise attacks, indoor gunfights, hand-to-hand combat and other fighting scenes can be seen from the creators. Huge pay.
The annual surprise has picked up significantly
In addition to the overall quality of the film in the Mid-Autumn Festival, "annual surprises" were also born - according to the data of Maoyan Professional Edition, as of 18:49 on September 11, 2022, the 2022 large-scale box office (including pre-sale) exceeded 25 billion , the top five at the box office in 2022: "The Water Gate Bridge of Changjin Lake" (annual box office of 4.066 billion), "Lonely Walking on the Moon" (annual box office of 2.986 billion), "This Killer is Not Very Calm" (annual box office of 2.627 billion), "Life Events" ( Annual box office 1.712 billion) "Miracle · Stupid Child" (annual box office 1.379 billion).
Looking at the box office of the Mid-Autumn Festival in recent years, except for the overlapping time of the Mid-Autumn Festival and the National Day in 2017 and 2020, in the four years of 2016, 2018, 2019 and 2021, the Mid-Autumn Festival is an independent period. The Mid-Autumn Festival in 2021 The final reported box office result was 500 million yuan. Although this year's Mid-Autumn Festival did not surpass last year's, it was clearly in a state of recovery, bringing hope and encouragement to the market in the trough.
This year's film market is very difficult, but the good news is that the stock audience and stock market are still very large, people's demand for film viewing is still there, and film creators are constantly introducing high-quality content to attract audiences to the theater.
After the Mid-Autumn Festival is over, it will usher in the National Day period. I hope that the market vitality of the Mid-Autumn Festival will continue, and the "holiday effect" of movie viewing will promote the popularity of the film market through good works.
Text / reporter Xiao Yang
Coordinator/Liu Jianghua