Where did the book "random wind" come from?

　　winter

　　"Yanyun's eighteen flying cavalry, galloping like a tiger's wind and smoke. The old demon clown can't stand a blow, and he won't be able to win. Wang Ba's ambition, the sea of ​​blood is deeply hated, and it will return to dust..." This is Jin Yong's work for "Tianlong" Huimu created by the Eight Parts.

Unexpectedly, a book "Xin Qiji Ci" with a sales volume of "over 3 million" on the market actually included it, saying that it was the work of Xin Qiji's friend Han Yuanji.

　　Jin Yong traveled back to the Song Dynasty and transformed himself into Han Yuanji; the character of the novel, Xiao Yuanshan, Murong Bo, was honored as the "guest of honor" in Xin Qiji's dictionary.

If it is in a film and television drama, there will probably be a big play.

But in reality, it's an ironic publishing accident.

In recent years, the book industry's "random" has prevailed, and the series of corruption can be said to be not the most outrageous, only more outrageous.

Zhang Taiyan and Cai Yuanpei, Sanmao and Zhang Ailing and other celebrities use each other's heads, and Lei Feng and Japanese soldiers and other completely different identities can also be mismatched in illustrations, which can be said to be the best way to fool them.

Because some mistakes are too "insulting" to the public's IQ, many netizens complained, "Never seen such a brazen book."

　　Problems recur and occur frequently, and it is necessary to find patterns and crux.

Where did the book "Lan Bang Feng" come from?

Quick success is the root of the problem.

Picking hot topics, rushing to schedule editing, FMCG marketing, imitating show-style binding, selling book numbers for profit... The baton of industry operations is increasingly pointing to the word "money".

The original process that can be completed in a year or even several years can be shortened to one month at the fastest. The recruitment and training of editors in some publishing units is also "fast work".

So anxious, how can you guarantee the quality of books?

　　In all fairness, today's public reading habits have changed, and the book industry has to seek innovation and change, but this is not the reason for "there is nothing wrong with the book".

Nowadays, the number of people reading, buying and talking about books is increasing, and activities such as "Reading Day" and "Reading Festival" are emerging one after another.

However, compared to the "fast-moving" information that is indistinguishable and mixed, the importance of paper books lies not only in the weight, but also in the "trust" accumulated over a long period of time.

　　Under the sweep of the Internet wave, what the book industry is facing today may not be the "best era".

But if a book is of good quality, there will be "tap water" shouting, and even the content of the niche will gain attention.

The story of an ordinary woman's life can sell well, the picture album of an old man commemorating his deceased wife can sell well, and the unpopular world history research monograph can prop up a brand... Content will always be the soul of the development of the publishing industry, no matter how the carrier changes or how the form is updated , the core value remains unchanged.

Blindly chasing, but ignoring the control of the content, there is no doubt that he will abandon the roots and chase the bottom, and it is difficult to escape "lost soul".

　　At the beginning of this year, an old-fashioned publishing house made a large number of low-level mistakes such as forcibly translating the "stone bell" (place name) in the poems into "stone stalactite" in the housekeeping skill of "arranging ancient books".

The century-old reputation has been dusty and thousands of readers have been discouraged. At the same time, it also revealed that the industry's accumulated malpractices have spread to "time-honored brands".

It is imminent to save the reputation of the industry.

　　The ancients cherished calligraphy and would collect the scattered calligraphy and burn them together in the Xizi Pavilion.

There is also a saying in "Lianbi of Motto", "If you practice the five grains, there will be no strange disasters, but there will be strange poverty; cherishing a word will not only show glory, but also prolong life."

Today, with the support of digital technology, the form of "respecting the writing and paper" seems to be less important, but the awe of "articles through the ages, knowing the gains and losses" should be permanent.

This is responsible for readers, responsible for society, and responsible for history.