Playing "Domestic Violence Terriers" leads to loss of traffic.
Reporters investigate the chaos of short videos of "Domestic Violence Terriers"
□ Sun Tianjiao, a trainee reporter of this newspaper
□ Our reporter Zhao Li
Shaking his head left and right, showing a fierce expression, he quickly punched, elbowed, and kicked at the camera... Not long ago, artist Liu Zhoucheng showed his face on a short video platform and released such a video.
In the comments, some netizens left a message saying that it was the "perspective of the ex-wife" and "the perspective of being abused by domestic violence". To this, Liu Zhoucheng replied with a "blooded axe" symbol.
It is reported that Liu Zhoucheng was accused of domestic violence by his ex-wife.
Shortly after the short video was released, Liu Zhoucheng's short video account was banned by the platform and is still in a banned state.
At present, it is not uncommon to use domestic violence to play "terriers" on short video platforms.
In addition to domestic violence, other serious incidents such as the "2020 Hangzhou Wife Murder Case" have also become "stalks" for the entertainment creation of short video bloggers.
In an interview with a reporter from the "Rules of Law Daily" recently, a number of experts said that the use of short videos to "play stalks" on serious social incidents such as domestic violence, entertaining issues that should have been seriously discussed, violated public order and good customs, or made it difficult for the general public, especially the public. Minors bring negative orientation.
Relevant departments, platforms, video publishers and other relevant entities must clarify the reasonable creation boundaries and bottom lines of short videos, strengthen the awareness of "gatekeepers", and create a positive Internet content pattern.
Violating the moral law
But being entertained to play "terrier"
This is not the first time Liu Zhoucheng has used domestic violence as a "stalker".
In some of the short videos he released before, he often discussed "boxing" publicly, calling himself "Master Liu" and calling his fans "boxing treasures".
At the beginning of this year, Liu Zhoucheng posted a video of a girl suspected of an official announcement of a new girlfriend. The woman left a message: "Hello everyone, I'm a new sandbag." Liu Zhoucheng responded to the woman with a "fist" symbol.
On the short video platform, there are many fans of "domestic violence".
Recently, reporters searched on several short video platforms using related phrases such as "domestic violence" and "domestic violence jokes" as keywords. "The account of the banner shows his makeup skills by applying "domestic violence makeup".
"Family, I want to report my husband with real name..." In the video, the woman with red, bruised and bruised face hugged her young child, accusing her husband of frequently punching and kicking her.
At this moment, the bedroom door behind her opened, and a man covered in bandages came out with a cane.
The woman who had been crying for a second immediately changed her expression and rushed towards the man and said, "Who told you to come out, I haven't finished filming yet." As she said that, she beat him.
The child looked at the parents with a terrified face, thinking that something had really happened, and anxiously called "Mom" and stepped forward to stop it.
Under this video, the author's label is "more funny than family fun".
Similar short videos are too numerous to list.
In the video comments, some people questioned "it's not funny at all to joke about domestic violence", "is there a bottom line for attracting traffic", "give young people the wrong direction", and some people think "it's just a joke, don't need to be on the line", "very good." It's fun", and some people make fun of domestic violence as a joke.
Zeng Chi, a researcher at the Center for Journalism and Social Development of Renmin University of China, believes that taking Liu Zhoucheng's short video content from the perspective of "being abused by domestic violence" as an example, people who play "domestic violence memes" can be divided into three categories: the parties themselves and their supporters , other public.
"For the first two groups of people, playing memes is a way to dispel negative public opinion. They see this as a brave act of true temperament and the courage to face up to their own negative public opinion. By playing memes, we can draw the public's attention. Shifting from one's own unethical behavior to the courage and open-mindedness of daring to entertain oneself is a very despicable marketing method." Zeng Chi said.
According to Li Danlin, a professor of law at the School of Cultural Industry Management at Communication University of China, domestic violence is a human sin and a social tragedy.
With the improvement of social civilization, as people's awareness of human rights protection and care becomes stronger and stronger, the value judgment of domestic violence will become clearer. This is a serious violation of morality. It needs to be severely condemned, strictly guarded against, and legally held accountable.
"Opposing domestic violence should be the common sense of a person with basic civilized literacy and legal awareness. In our country's laws and regulations on the supervision of mass communication and online information content, there are prohibitions or restrictions on the promotion of violent content. Therefore, no matter It is not advisable to directly spread violent content directly, or to promote violent content with the help of various twists and turns that require a certain information base to understand." Li Danlin said.
Attract traffic to bloggers
Blurred focus affects badly
"Domestic violence" has become a traffic password for some people.
On February 15th, a Yunnanese man Po Mou posted a video titled "The End of Valentine's Day!" on a short video platform, and the number of views reached 220,000 in just one day.
The content of the video is the arguing and scolding of a man hitting a woman.
Shortly after the short video was released, cybersecurity inspection and law enforcement officers received multiple reports, and it was later verified that the video was spliced and edited.
According to Po's account, he wanted to gain attention by editing a "topical" video, in order to achieve the purpose of "absorbing fans" for the short video account.
Not only domestic violence, but now, some serious social events have become the content created by Duan Zishou.
For example, after the "2020 Hangzhou Wife Murder Case", due to the fact that "the murderer killed his wife and threw his wife into a septic tank", "septic tank warning", "meat grinder warning" and "two tons of water warning" became Some short video titles and ridicule content.
A short video blogger, "Bangbang", told reporters that some accounts without company or financial support want to attract attention. tags to attract traffic.
"Some hot social events, such as crimes and gender-related events, attract a lot of attention, and some bloggers will create entertainment creations for eyeballs, and even deliberately 'sing the opposite' with the tendency of public opinion, because 'black and red are also red' ', attracting comments and insults also gained traffic for them." Gangbang said.
Experts interviewed believe that the form of short video communication itself has the characteristics of visualization and visualization, so that the audience can receive information more intuitively. Negative impact.
Cheng Ke, deputy director of the Cultural and Legal Research Center of Communication University of China, said that "playing stalks" of serious social events through short videos, entertaining, vulgar, and vilifying issues that should be seriously discussed, will greatly reduce the space for rational discussion.
In today's Internet environment, the communication ability of traffic artists has become increasingly prominent, and even directly affects the attitudes and behaviors of online audiences, affects public order and good customs, and has a negative impact on the general public, especially minors.
In Li Danlin's view, the large number of such short videos is related to the convenient and diverse means of content production and dissemination.
But from a fundamental point of view, it is still a matter of values. A person with a sound personality and physical and mental health will not commit domestic violence, nor will he promote domestic violence and beautify domestic violence with entertainment.
"In terms of communication channels, the platforms that provide support for the dissemination of these contents should have taken corresponding regulatory measures in a strict and timely manner to prevent the dissemination of these contents. However, it is obvious that some short video platforms have neglected to perform their own regulatory responsibilities." Li Danlin was outspoken.
Inconsistent standards, difficult to supervise
Platforms need to strengthen accountability
In recent years, the regulatory authorities have continued to strengthen the governance of vulgar short videos, and have successively issued a number of policies and regulations.
The "Regulations on the Ecological Governance of Online Information Content", which came into effect on March 1, 2020, clarified that online information content producers should take measures to prevent and resist the production, copying, and publication of hype scandals, scandals, bad deeds, etc.; promotion of vulgar, vulgar , kitsch content; may cause minors to imitate unsafe behaviors and behaviors that violate social morality, and induce minors to have bad habits and other bad information.
In March 2022, the Information Office of the State Council held a press conference on a series of special actions on "Qinglang", proposing to focus on rectifying "seven types of problems", including a comprehensive clean-up of "color, ugly, strange, fake, vulgar, gambling" and other illegal activities Illegal live broadcasts and short videos; severely punish all kinds of traffic without bottom line, such as secret filming, chatting, harassment, and fictitious suicide, and conduct illegal behaviors.
In the opinion of the interviewed experts, the use of serious social events such as domestic violence as a "stalker" undoubtedly belongs to the governance of vulgar short videos.
Cheng Ke said frankly that there is still a certain degree of difficulty in the governance of such short videos. Such short videos are often in the gray area of the boundary between "illegal" and "violent morality". It is difficult to unify the identification standards, which brings difficulties to content supervision.
At the same time, some online audiences lack media literacy, and they often browse and disseminate a large number of related content out of curiosity and conformity, which provides the soil for related short videos to survive.
To this end, he suggested that the regulatory authorities regularly publish typical examples of relevant penalties, and gradually clarify the reasonable creation boundaries of short videos.
The platform side should also enhance the awareness of "gatekeeper". For traffic distribution, in addition to click-through rate and exposure, it is necessary to pay more attention to content quality and creator credit, and to provide traffic support for excellent content.
Finally, the professional training and assessment of relevant practitioners should be promoted, and the legal and media literacy of practitioners should be improved.
In Li Danlin's view, solving this problem requires the joint efforts of multiple subjects.
In particular, platforms, brokerage agencies, and industry organizations should play a role.
She explained that brokerage companies and MCN institutions have a certain degree of supervision over the content of their practitioners' personal media, various types of live broadcasts, short videos and other accounts, including pre-event content standard training, during or after the event. Reminders, reminders and related processing.
In addition to its own strict management, the platform should also explore cooperation with industry organizations, brokerage agencies, MCN companies, and various related public interest groups, so as to timely detect the violation of the rights of minors or women, including those who suffer from inappropriate content of domestic violence. spread.
"Entertainment is right. Any content or performance that breaks the bottom line of civilization, lacks aesthetics, perverts values, and is full of barbaric and vile tastes that ignore the rights and interests of others should not be spread, and related behaviors should be dealt with or sanctioned." Li Danlin said.