Intangible cultural heritage to see Guangzhou!
The "Xinhuacheng" intangible cultural heritage channel will be launched today and will create a "circle of friends" for intangible cultural heritage information
Text/Guangzhou Daily All Media Reporter Bu Songzhu
On June 11, the 17th "Cultural and Natural Heritage Day" in China, the Guangzhou intangible cultural heritage-themed new media channel "Intangible Cultural Heritage in Guangzhou" was officially launched in the "New Flower City", which will create a leading innovative new media for intangible cultural heritage communication in China. platform.
The channel focuses on the dynamic information related to intangible cultural heritage released nationwide, Guangdong and Guangzhou; interpretation of policies, regulations and measures; strengthens attention to the new direction, new path, new model and new technology of intangible cultural heritage development; Intangible cultural heritage blocks, ancient villages, urban and rural communities, schools and other living scenes of intangible cultural heritage are presented in a personalized way, showing the rich connotation of Guangzhou’s intangible cultural heritage from both macro and micro levels.
Relying on the media platform of Guangzhou urban area, and with the coordination and support of the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, the "New Flower City" Guangzhou Intangible Cultural Heritage Channel will strive to create a new window to showcase the unique charm of Guangzhou's intangible cultural heritage and to promote the restoration of Guangzhou's intangible cultural heritage. , an important platform to help Guangzhou's innovative development and creative transformation of intangible cultural heritage (please scan the QR code in the poster to directly enter the intangible cultural heritage channel).
Guangzhou is one of the cities with the most abundant intangible cultural heritage resources in China. Its unique natural geography, history, culture and social economy have created an extremely rich cultural landscape. In people's production and life, a wide variety of intangible cultural heritages of various forms have been accumulated and deposited. The project has become an integral part of China's excellent traditional culture, blooming with charming brilliance.
The main operating force of the "Intangible Cultural Heritage Watch Guangzhou" channel comes from the professional editorial team of Guangzhou Daily Newspaper Group.
This team is familiar with the situation in Guangzhou, familiar with Cantonese culture, and close to intangible cultural heritage and related fields. They will provide the audience with high-quality information products by virtue of the advantageous resources acquired through deep cultivation in vertical segments.
Combined with the user's situation and needs, in addition to releasing information quickly and accurately, "Intangible Cultural Heritage in Guangzhou" will also accurately recommend services, experts, institutions (media accounts), etc., to create a "friend circle" of intangible cultural heritage information that can be reached quickly and widely.
Main column by number
Column 1: "Release"
Preach, interpret, and answer questions on intangible cultural heritage-related policies issued at all levels, and provide audiences with authoritative and fast services.
Column 2: "Frontiers"
Focus on innovations related to intangible cultural heritage in the field of intangible cultural heritage and other industries, including technology, viewpoints, business models, etc., and demonstrate the future potential of intangible cultural heritage development with a frontier-driven, practical and truth-seeking standpoint.
Column 3: "Face"
Tell the stories of intangible cultural heritage characters, including inheritors, inheritance groups, cross-border players, experts and scholars, grassroots practitioners, volunteers, etc.
Column 4: "Activation"
Looking for the most representative living scenes in the urban and rural inheritance of Guangzhou's intangible cultural heritage, including festivals, folk customs, crafts, catering, etc., unfolding in a specific cultural time and space, showing the endless vitality of Guangzhou's intangible cultural heritage.
The "Intangible Cultural Heritage in Guangzhou" channel will also launch a variety of convenient and considerate service functions, such as setting up service buttons such as "Guangzhou Intangible Cultural Heritage" and "Intangible Cultural Heritage Data".