China News Service, December 30. On December 30, with the completion of the final evaluation of the cultural and creative product track of the 2021 Beijing Central Axis Cultural Heritage Inheritance and Innovation Competition, the final evaluation of the six major tracks has been completed.

  The final evaluation adopts methods such as deliberation by judges, offline roadshows, and online voting. According to the judging rules of each major track, the list of winners will be announced to the public in the near future.

Photos of the final review of the Central Axis Creative Competition.

Picture courtesy of the event party

  It is understood that the six major tracks of this competition attracted a total of more than 5,000 contestants. They ranged from logo design schemes, cultural relics activation schemes, new scenes and new format schemes, video works (pictures/short videos), personal exhibitions, cultural and creative product design, etc. Participate in the competition in different ways, express your love for the culture of the central axis, and your enthusiasm for contributing to the central axis's heritage application.

  Judging from the contestants in this competition, there are three characteristics: First, the age span is large, from the elderly in their seventies to the children of six or seven years old, all actively participating; the second is the wide range of fields of employment, with players from Art design, painting, media, photography, intangible cultural heritage, cultural research, folk collection, space operation and other fields, they integrate their professional strength into the excavation, display and dissemination of the central axis culture to help the inheritance and development of the central axis; The third is that the competition attracts many college students from architecture, design, multimedia and other majors. They give full play to their creativity and integrate VR experience, AR technology, event IP creation, immersive theater experience and other trendy methods into the project of cultural activation of the central axis In, highlight the creative vitality of young people.

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