This year's Lunar New Year archives 37 films are released in diversified genres

　　Why are there fewer and fewer comedy films for the Lunar New Year?

　　With the release of "Antique Bureau Middle Game" on December 3, this year's New Year festival officially opened.

As of now, a total of 37 new films are scheduled for December.

However, attentive audiences found that warm and humorous comedy films can be described as "rare" in this year's Lunar New Year archives, replacing them with diversified film types.

The reason for this is not unrelated to the changes that have quietly occurred in the Lunar New Year stalls in recent years.

　　Comedy is no longer bundled with Lunar New Year files

　　Since 1997, Feng Xiaogang's "Party A and Party B" started the concept of the New Year's Day in the Mainland, and the New Year's Day has gone through 24 years.

The traditional Lunar New Year stall refers to the period between the end of the old year and the beginning of the new year.

In its glorious period, directors such as Zhang Yimou, Jiang Wen, Feng Xiaogang, Zhou Xingchi, etc. have all been arrogant, and New Year's stalls once occupied one-third of the annual box office.

　　The traditional Lunar New Year stalls are dominated by domestic films, and blockbusters and comedies with strong selling points are the main box office: "Feng's Lunar New Year" in the early years allowed people to laugh in the theater to the fullest, and then swept away with the warmth of "tears in laughter" After the exhaustion of people over the past year; Director Xu Zheng's "Tai囧", Jackie Chan's Kung Fu comedy, Stephen Chow's nonsensical films also achieved great results in the Lunar New Year Festival, becoming the biggest motivation to attract audiences to the theater.

　　However, since the beginning of recent years, the box office effect of the Lunar New Year stalls has been significantly diminished, and the Lunar New Year stalls, which are quite close to the Lunar New Year stalls, are obviously more suitable for the festive atmosphere of family viewing.

As a result, the Spring Festival file replaced the strong position of the Lunar New Year file and became the first choice for many key films.

As a result, the position of comedy films has also shifted-Xu Zheng, Shen Teng, and Huang Bo's sci-fi comedy "Crazy Alien" is selected to be released on the first day of the new year in 2019; Jia Ling's fantasy comedy "You Well, "Li Huanying" has become a hit in the Spring Festival of 2020.

　　Comedy and Lunar New Year files are no longer closely tied together, and the composition of movies in the schedule has also undergone a great change.

A total of 37 new films are scheduled for December this year, which is a bit deserted compared with 64 last year and 69 the year before.

Among the types of films, there are suspenseful "Manslaughter 2", the romantic movie "We Who We Once Loved", and there are police and bandits. Only "Li Mao for Prince", which was released on December 31, is the real main comedy-Ma Li, Chang Yuan Yuan and Allen lead the luxurious comedy lineup "Happy Drive", so that everyone will not worry after a hard and busy year, and bring a good mood to the New Year, and let people vaguely remember the thick smiles that were filled in the New Year's movie theaters. meaning.

　　New Year's Eve this year

　　No hollywood movies

　　In the past Lunar New Year period, there was no shortage of imported films: In December 2016, several imported films such as "Your Name", "Blood Battle on Hacksaw Ridge" and "Captain Sally" were released, which is the introduction of the film to enter the Lunar New Year file. Little temptation.

In 2017, imported films made their debut on a large scale. Five imported films including "Darkest Hour" and "Fireworks" were released on December 1st and 8th.

At the end of 2018, there were still a lot of imported movies. "Aquaman" easily got 2 billion box office in the Chinese market, and "Spider-Man: Into the Parallel Universe" had more than 400 million box office in China.

From the Lunar New Year festival in 2019, domestically produced films have regained their protagonists, occupying an absolute advantage in terms of quantity.

　　There is currently no Hollywood blockbuster participation in this year's Lunar New Year.

With the rapid development of the Chinese film industry and the audience's love of "Chinese stories", Hollywood films have hardly become a hot spot.

The box office performances of the two films "Dune" and "007: No Time to Die" released in October were lower than expected, indicating that Chinese audiences are seeking new movie-watching experiences. Realistic word-of-mouth masterpieces and new domestic mainstream blockbusters have become The audience's favorite.

　　There was a Korean movie "Oh, Moon Hee" in the Lunar New Year file that was released quietly on December 3. This is the first time that a Korean movie has landed on the big screen in China after six years. The last Korean movie introduced to China for release was in September 2015 by Jun Ji-hyun. "Assassination" starring Lee Jung Jae.

　　December 31

　　For the most competitive day

　　As of November 30, the box office of Chinese films in 2021 has reached 44.281 billion yuan. The performance of the New Year's festival films in December will determine whether the box office of Chinese films can break the 50 billion mark this year.

While the epidemic is still causing a negative impact on the global film industry, Chinese films have quickly recovered and continue to create miracles.

　　The distribution of the films in December is not even. "Manslaughter 2" will be released on December 17th. Starting from the 24th, 13 new films including "Fire on the Plain" will be released together.

　　The "Manslaughter" released in 2019 is a dark horse. This year's "Manslaughter 2" is produced by Chen Sicheng, directed by Dai Mo, starring Xiao Yang, Ren Dahua, Wen Yongshan, etc., and is also reproduced from a foreign film, but it has not remade the Indian version of "Manslaughter" again. "Herden 2" is a remake of the American crime movie "Im Coming", and it has been localized.

Hope it can live up to the audience's expectations.

　　"The Flame on the Plain", released on December 24, is a literary love crime film, produced by Diao Yinan, directed by Zhang Ji, starring Zhou Dongyu and Liu Haoran, Mei Ting, Wang Xuebing, Yuan Hong, Lu Yulai, Chen Minghao Other leading actors have a good lineup and are attracting attention.

　　On December 31st, films such as "Anti-Corruption Storm 5: Final Chapter", "Love in Years", "Li Mao for Prince" and "Hachiko" and other movies appeared, which can be regarded as the most intense day of competition for the Lunar New Year this year.

However, several movies also have their own bright spots. In the end, who can highlight the encirclement is still suspense.

　　The diverse styles of the Lunar New Year files this year means that Chinese filmmakers are using their own exploration and attempts to inject fresh blood into the Lunar New Year files at the end of the year, which also shows the vigorous vitality of the Chinese film market.

In a broader sense, the real treasure of Chinese films is not hidden in a certain period, but in the film.

　　Text/Reporter Xiao Yang

　　Coordinator/Liu Jianghua

　　Some Lunar New Year Videos

　　And show time

　　■December 3: "Oh, Wen Ji", "Antique Bureau Middle Game", "Your World Without Me", "Endless Climbing", "We Are the First Secretary", "As long as you live better than me"

　　■ December 4th: "Stupid Bird Adventure"

　　■December 5th: "Saloxylon ammodendron"

　　■ December 9th: "Hour of Glory"

　　■December 10: "We Who Loved Each Other", "The Secret", "The Blind Luthier", "The Fourth Wall", "Anti-Terrorist Special Forces: Winding Up", "Good Night, Chongqing"

　　■December 11: "Rock and Roll Tibetan Mastiff: Blue Ray"

　　■December 17: "Manslaughter 2", "Lion Boy", "Meeting Without Deception", "Fear of Marriage: Escape Plan"

　　■December 18: "Cycling Romance"

　　■December 21: "High Speed ​​Rail Testifies"

　　■December 24: "The Flame on the Plain", "The Myth of Love", "The Hero of the War Epidemic", "Guess I Am a Hero", "The Phantom of the Lonely Mountain", "You At That Time"

　　■December 30: "Lu Yao's Return to Dream"

　　■December 31: "Anti-Corruption Storm 5: Final Chapter", "Love in Years", "Li Mao for Prince", "Hachiko", "Hug You Through the Winter"

　　(Subject to actual occurrence)