The singer Dadju will be Wednesday the second artist to participate in the show of France 2 "Artist & Co".
Surrounded by musicians and other singers, the little brother of the dark-glasses singer, Gims, will offer a reinterpretation of his greatest hits in the third part of the evening, from 11:55 pm.
After rapper Ninho, French singer Dadju is the second to participate in the
Artist & Co
format
, launched last May, by France 2. This Wednesday evening, the show will therefore take the name
Dadju & Co
and the singer will perform his bigger hits, totally re-orchestrated.
He will also be accompanied by artists and friends like Singuila or Imen Es to present original creations.
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"Give art, emotions, beautiful music"
This original format was imagined by musician and producer Issam Krimi, who wanted to reinvent music on television.
"The ambition of the project is for music to be an unforgettable experience on television. Usually, when you're an artist, you work a lot on albums or live, but strangely nobody does it for television. hear Dadju's music differently with a certain dynamic, a way of linking up, orchestrations that will be different and quite energized, in particular by all the musicians on the show, "he explains.
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The producer also tells of the need to recreate a form of concert in this context of health crisis due to the coronavirus: "In the current period, I am all the more convinced that it is necessary to create better and differently so as not to leave the public alone and continue to give it art, emotions, beautiful music and finally, as many human links ".
Showcase popular music
Even if the show will only be broadcast in the third part of the evening,
Artiste & Co
is also an opportunity to highlight, on a large channel, a musical genre that we hear too little.
"I want above all to highlight popular music," he explains.
"We are in 2020, popular music is what we call 'urban music'".
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By promoting this music, Issam Krimi intends to reduce the "big difference" between what is promoted by the media as popular music and what popular music really is.
“My approach is very simple,” he explains.
"It's because I like popular music and I want to see it on television. I think that we are connected with real popular music, since this is already the case with the part. audience in terms of album sales, concert sales and streaming ".
>> See you tonight at 11:55 pm on France 2, for this unprecedented Dadju concert.