[Explanation] After nightfall, when most cities faded from the prosperous daytime and slowly restored tranquility, Ruili, a small border town, became a "city that never sleeps" because of the many jewellery and jade live broadcast bases rooted here.

　　[Concurrent] Live Sound

　　If you like it (if you like), the whole audience will deduct 1, and the two sides are perfect. You must plant small bracelets that are colored and colored. Men wear Guanyin and women wear Buddha. How much is this sold? Stop 800.

　　[Commentary] The reporter recently walked into the Jie Gao Yucheng live broadcast base and saw that nearly a thousand anchors sold jade through the Internet live broadcast, and the scene was spectacular.

　　[Concurrent] Sister Yin Mingli, Director of Yucheng Live Broadcast Base Office

　　The time period from 10:30 to 12 o'clock in the evening is the most people in the base. According to our incomplete statistics, the peak is close to 10,000 at night.

　　【Explanation】Jadeite produced in Myanmar is mostly sold to China. Ruili, a small town on the border of Yunnan, borders Myanmar on three sides and is the main channel and distribution center for emeralds to enter China. About 2 kilometers away from the Jie Gao Yucheng live broadcast base, the Duobao City LIVE live base is also very lively. Currently, there are about 3,500 anchors participating in the live broadcast at the base, and one of them is Zhao Bo, the "post-90s" boy from Heilongjiang.

　　[Concurrent] Anchor Zhao Bo

　　When it was on the air, I put my heart and soul into it, and when it was on the air, I deflated like a balloon, and I lost my strength. I like my job very much. I have been doing it for many years now, and I feel that it is when I can use my best ability to bargain for fans. If done, you can get more than 10,000 in a month. It doesn't matter how much money you make, it doesn't matter whether you are tired or not, just feel that you can be useful.

　　[Commentary] From the offline sales of jade to the live broadcast room, another anchor, Wang Jingping, is already well-known locally. In her opinion, the addition of the Internet live broadcast platform allows ordinary people to "pass by without missing it."

　　[Concurrent] Anchor Wang Jingping

　　Many friends who like jewellery, jade, and jade are not very familiar with this industry. Everyone thinks that this industry is very deeply involved. But since there was live streaming with goods, it has been said that the industry has become more open, and prices have become more open and transparent.

　　[Explanation] Helping guests to control quality and bargain prices with vendors is particularly important for anchors to "improve internal strength".

　　[Concurrent] Anchor Wang Jingping

　　First of all, your professional skills must be excellent, and your understanding of the product. Which factory does this product come from? Then what kind of engraver? It is mainly a combination of field control ability and professional knowledge.

　　[Explanation] It is reported that Ruili jewelry jade live broadcast industry has a transaction volume of more than 10 billion yuan in 2019; as of May 2020, there are more than 60,000 employees in Ruili's jewelry jade live broadcast industry. How to regulate and supervise the industry has become an urgent problem to be solved. According to this, the "Ruili City Internet Jade Live Transaction Management Regulations (Trial)" was released a few days ago, which regulates Jade live broadcast platform operators, Jade live broadcast offline service providers, anchors’ speech and behavior, etc., and clarifies the supervisory responsibilities of relevant departments. .

　　[Concurrent] Li Ling, head of a jewelry company

　　Continuous improvement and continuous regulation will have a better effect on the healthy development of this industry.

　　Reporter Dao Zhinan from Dehong, Yunnan

Editor in charge: [Ji Xiang]