Domestic blockbusters accelerate the recovery of the film industry
On August 21st, the war movie "Eight Hundred" directed by Guan Hu was officially released. According to data from the Beacon Professional Edition, as of August 20, the box office of "Yai Hundred" has exceeded 200 million yuan, breaking the previous record of 179 million yuan in the box office of "Journey to the West".
The release of "Yao Bai" coincided with the resumption of work and production in cinemas one month later. According to data from the National Film Specialty Office, as of August 20, the national movie box office has exceeded 1 billion yuan, over 33 million people have watched movies, and the national theater resumption rate has exceeded 83%. The recovery rate of the film industry has exceeded expectations. The release of "Eight Hundred Hundred Hundred Hundred Hundred Hundred" films has injected a boost to the resumption of work and production in movie theaters and boosted the confidence of the industry. Many viewers said: "There are finally new movies available to watch. This is really exciting news."
The morale of filmmakers is improving
On the whole, since the formal resumption of theaters on July 20, the national film market, including single-day box office, theater resumption number, theater resumption rate, etc., has shown a positive trend. Among them, from July 20 to August 20, the first month of theater resumption. The total box office has exceeded 1 billion yuan, and the total number of shows has reached 4.74 million. At the same time, the theater resumption rate has exceeded 83%. Moreover, due to the special stage of the market resumption in the past month, the number of films released has reached a record high of 90. As of now, the top three monthly box office champions of the movie theater's return to work for one month are "Yu Hundred" (233 million yuan in clicks), "Harry Potter and the Philosopher's Stone" (134 million yuan) and "Dolly's Fantasy Adventure" "(133 million yuan).
The movie theater has resumed work for a month, and the resumption of work has entered the second stage. Will the control of the movie theater be further "relaxed"? It is reported that the attendance limit of cinemas in some provinces and cities across the country will be relaxed from 30% to 50%, and the break between 120-minute movies will be cancelled. This regulation can promote the release of more high-quality films and accelerate the recovery of the domestic film market.
A month ago, when the head film returned to the big screen in the wait and see; a month later, with the hot screening of "Yu Hundred", a large wave of new films were scheduled one after another, which not only allowed people to see the confidence of the film industry gradually restored, It also boosted the morale of the filmmakers.
Li Xin, a graduate student from the School of Drama, Film and Television of Communication University of China, who is traveling in Xi’an, told reporters: “The cinema in Xi’an is too popular! I wanted to watch "Yabai", but because I didn’t buy tickets, I could only choose to give up watching it the first time. After the trip, go home and watch it again.” Similarly, on the first day of "Yao Hundred" in Chengdu, Sichuan, enthusiastic audiences waited in line with movie tickets to watch the movie, as if people were enjoying the joy of reuniting with the movie theater after a long absence.
While market confidence is gradually recovering, head movies are also quietly scheduled. On August 25th, the domestic films "I'm Waiting for You at the End of Time", "Buckwheat Going Crazy" and the imported film "Little Women" will enter the Qixi Festival at the same time. After "Yao Bai" was released, a large wave of domestic films was on the way.
Movies praising the national spirit move people's hearts
Looking at the movie list since the resumption of work in the theater for a month, few new ones have been released, and more producers have chosen to wait and see. For projects that are invested in hundreds of millions of yuan at every turn, it is also a last resort for the producers to respond conservatively and cautiously. Act of. But there are always people willing to bring "a beam of light" to this industry.
On the first day of screenings on August 14, "Yai Hundred" won nearly 15 million yuan in the box office with 3.2% of the film. The good reputation of Douban scored 8.1 also helped its box office to continue to soar. According to data from the National Film Specialty Office, on August 21, the national box office was 150 million yuan, and the box office of "Yao Hundred" was as high as 130 million yuan, far exceeding the number of movies released and re-screened in the same period. This number is currently in theaters. Under the background that work has not been fully resumed and the audience is still worried, it is already a very good result.
The movie "Yaobai" is based on the battle of Songhu in 1937. It focuses on how ordinary soldiers overcome the fear of death during the war, showing the heroic and tenacious anti-Japanese group portrait. After watching the movie, the audience expressed their praise for the movie: "There is blood, flesh, and fear. This is a war movie that makes people feel real. All the choices at a critical moment are distressing." There are many others. The audience expressed their emotions and excitement, bluntly saying that "the masks were soaked from crying" during the viewing process. Hu Qi, a graduate student of Beijing Jiaotong University, said: “I saw the scene where the soldier Chen Shusheng jumped out of the warehouse with the explosive bag on his back. I burst into tears. In that era, there were really many people who threw their heads and blood in order to defend the country. His dedication and sacrifice are worthy of eternal learning and admiration for our descendants.” Actor Wu Jing said with emotion: “I don’t cry easily, but this time I cried several times and I was very, very moved. What I feel is behind the camera, the director and the starring role. , Every staff, their wisdom, professionalism, hard work, I saw a touching story."
Praising the heroes and praising the national spirit has always been the most moving chapter in literary and artistic creation, and it is also the original intention of Tencent Pictures to participate in "Eight Hundred". Cheng Wu, vice president of Tencent Group and CEO of Tencent Pictures, introduced that when he got the script of "Eight Hundred", he read it in one go and shed tears several times. Cheng Wu said: "The portrayal and eulogy of the civilian heroes in the film; the tribute to the national disaster and the rising of the people to save the country; the tribute to the husband's promise to the country, the real blessing, the sacrifice of one's life for righteousness, the wishes of the children, and the national spirit are doomed to this movie. The film will leave an important mark in the history of Chinese film. As a film, whether it is narrative design or technical application, "Eight Hundred" has reached a new height."
The resurgent theaters will usher in explosions
Since the movie theater resumed work on July 20, the weekly box office has grown steadily. Following "1917" and "Eight Hundred", the backlog of high-quality movies in the first half of 2020 will be released intensively. The movie market will usher in the long-lost blockbuster event, and the industry that is recovering will also usher in many hot movies.
With the expansion of movie watching demand and policy relaxation, the upcoming National Day file is expected to usher in a real movie watching peak after the theater resumes work: "My Hometown and My Hometown", "Get Home at One Point", "Win the Championship", "Jiang Ziya" and other groups Impact the National Day file. "My Hometown and Me" and "Home at One Point" are both new works completed during the epidemic. "My Hometown and Me" is a companion chapter to "My Homeland and Me". Through five story units, it tells the stories of hometowns that happened in the five regions of China, east, west, north, south. "Get Home at One Point" explores how e-commerce, which has risen rapidly in recent years, participates in poverty alleviation, and tells the entrepreneurial journey of the young generation back home. "Jiang Ziya" was once regarded as one of the "dark horses" of the Spring Festival, and it can be regarded as the most anticipated national comic work in 2020. "Winning the Championship", which also withdrew from the Spring Festival due to the epidemic, also attracted attention because of the national theme. The film focused on the struggle story of the Chinese women's volleyball team for more than 30 years and showed the spirit of the Chinese women's volleyball team. With the return of many original Chinese New Year films in 2020, the National Day file one month later will surely usher in this year’s movie viewing peak, just as netizens expect: This year’s "November", let’s make up the "year" together. ! Li Junjie, a graduate student at Tsinghua University, said, “The "Winning Championship" and "Jiang Ziya" that were originally scheduled to be released in the Spring Festival file are re-fixed for National Day, which makes people look forward to it. And the festive tone of the Spring Festival file is in line with everyone's mood after the epidemic. The National Day file can show a variety of new movies. In addition, movies should adapt to people’s psychology, and should also shape the people’s psychology. We look forward to the emergence of more movies based on the times and focusing on reality in the future."
Although the new films that are currently being released seem a bit weak compared to previous years, film critic Zhang Yuze expressed his wish: "There are still a few choices now, and I look forward to the early release of more types of films."
(Our reporter Niu Mengdi, our correspondent You Huan)