Beijing News reporter statistics 2019-May 2020 Popular variety show guests, "market" has new changes
Guo Qilin was promoted to variety show leader, traffic support scene
In all kinds of variety shows this year, the audience can see a lot of familiar figures-Deng Lun became the new resident of "Extreme Challenge" this year; Guo Qilin joined the "running boy group" with new members, Huang Minghao is "Watching my life" 》Living alone. The market has formed "a reality show of running water, a resident coffee of iron".
The time goes back to two years ago. In 2018, Pan Yueming, Zhai Tianlin and other actors who became popular with their works are still popular candidates for variety shows; Sha Yi and Wei Daxun have become the new popular "variety cafes" with their full variety sense. It is a general trend for actors to enter variety shows. As the market further pursues a younger state, coupled with the old saying of "no drama can be filmed" in the cold winter of film and television, since 2019, more and more well-known actors and traffic artists have moved to the variety show stage, and even served as a fixed number of programs at the same time. MC, do all you can to make fun, build stalks, play physical fitness, and fight wisdom in the program. Variety seems to have gradually become the first choice for artists to "brush the sense of existence" and "cross-border standing people.
Variety
Traffic artist turned into "variety cafe"?
The Beijing News counted the number of entertainers who participated in popular variety shows from January 2019 to May 2020. Among them, Yang Di became a well-deserved "variety model" with 22 variety shows, and the "variety old gunners" such as Da Zhangwei and Li Birthday maintained their previous standards. But unlike in previous years, more and more professional singers and actors have appeared in the "variety cafe" in the past two years. For example, singer Wang Sulong ranked third with 14 variety shows. In addition, singers such as Xiao Jingteng, Mao Yizhuan, Zhang Yixing, etc., also entered the list with about 10 variety shows.
In terms of actors, Guo Qilin is the most sought-after variety guest recently. According to incomplete statistics, starting from March 2020, the number of its variety shows has reached 9 levels, including the resident guests of the ace variety shows such as "The Strongest Brain" and "Run". Many people ridiculed it as "retaliation for reinstatement" and "one person feeds the entire Deyun Society." Sha Yi, Jia Nailiang, Guo Jingfei, Shen Teng, Wang Ou, Lei Jiayin and other powerful actors based on their works have also begun to "swipe the presence" in variety shows.
In addition, "traffic" has become an important label for variety shows. Singers such as Huang Minghao, Zhou Zhennan, Fan Chengcheng, and Li Wenhan, who have emerged as self-developed variety shows, are now walking in major variety shows. 6 to 10 programs a year are soft, bringing more traffic to the variety show market. color.
Cause
Variety needs young blood
From the domination of the "Nan Xue (Xue Zhiqian) and Bei Zhang (Da Zhang Wei)" in the previous two years, to the fact that everyone is a variety artist, "variety cafes" are becoming younger and more common. In the opinion of the industry, how to break the aesthetic fatigue and adapt to the market proposition of young people's taste is one of the main reasons for the rotation of "variety cafe". And in the case where the old variety show cafe is difficult to dig up new content, the audience also needs to be stimulated by the new variety show set. For example, many program groups will prefer to choose artists who have popular works and can play on the stage, such as Shen Teng, Sha Yi, Jin Jing who "grows on a laugh"; or their own personality and variety show are in contrast, such as Zhou Zhennan, Mao Yizhuan, Zhang Yixing, etc.
"The popularity of the old variety cafes will not decline, but the resident is decreasing." Li Nan often sees "how is he again" in the barrage, and the audience's aesthetic change is faster than expected. "So keeping the freshness for variety shows, especially for the N generation, is to maintain lasting vitality."
The show is suitable for making quick money
Participating in variety shows is one of the fastest ways for artists to make money. According to statistics, in the previous years when variety shows were highly paid, some artists were paid as regular guests, which is equivalent to shooting a three-month TV series; even after the variety is limited, the cost performance of its input and output is also Far higher than film and television works or songs, the flow is a guarantee of remuneration.
A platform artist coordinator Xiao Fang (pseudonym) believes that the talents from the talent show are eliminated very quickly. Most brokerage companies will pursue more variety opportunities in the artist's "golden period" to make quick money. "It is almost consumed, just Pick a wave of newcomers."
The epidemic has resulted in fewer notifications
The cold winter of film and television in 2019 has caused the market to go down, which has forced many actors or singers to choose variety shows. In the first half of 2020, the epidemic caused the crew to shut down and the commercial performance was canceled, which made many artists start to find their own way and choose to keep the variety shows that are still running normally.
"Traffic entertainers and singers, to put it bluntly, have a lot of idle time. Except for writing songs, commercial performances, and albums, other times are empty and adjustable. And some traffic entertainers can't even produce a few songs in a year. If you don’t go to the show, you’re not a variety show. You can’t be idle.
According to Aspen's observation, this year affected by the epidemic, there are more guests who want to take part in variety shows than in previous years, and there is room for negotiation in remuneration; some "cloud recording" programs can even cooperate with zero remuneration. "It's because there are too few announcements, just like artists are going to broadcast live, under the general environment, we must actively seek some job opportunities."
Writer/Reporter of Beijing News Zhang He
Cartography / Beijing News Xu Xiao