Stylist Victoria Beckham - Future-Image / ZUMA / VISUAL Press Agency

Victoria Beckham has sued Australian skin care brand VB Skinlab because she believes the use of these initials could mislead consumers across the country, her clothing and beauty brand using the letters VB in Australia since 2016.

So - @victoriabeckham is suing a Sydney skincare company for using the initials VB.
Does someone else want to tell her, or should I? Https: //t.co/kfF0coIKN2

- Annabel Crabb (@annabelcrabb) April 20, 2020

In addition, the ex-Spice Girls claims that the use on the brand's website of a "slim brunette woman with long hair", similar to her figure, adds to the confusion.

Missed

However, last month the Australian trademark register ruled that there were "clear differences" between the two labels, including "the stylization of the letters VB at VB Skinlab, the presence of a horizontal line, and the addition of the word "skinlab" ". According to ABC, the trademark office "is particularly unconvinced" by the complaint by Victoria Beckham, who nevertheless appealed. A hearing will take place this Wednesday.

Meanwhile, Australian beer Victoria Bitter holds its breath ...

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