Faced with the “proliferation of advertising video screens” in public places, 67 parliamentarians of all stripes and around a hundred academics and association leaders are calling for new rules, in a forum published in the Journal du Dimanche.
"Installed in recent years in the streets, metros, stations, shopping centers and shop windows, even in petrol stations and public toilets, video advertising screens are invading our daily lives," note the signatories, led by former LREM members Matthieu Orphelin, close to Nicolas Hulot, and LREM Anissa Khedher.
Ecology and children
"Faced with ecological, health and social challenges, we invoke the precautionary principle", write these elected officials, academics, scientists and representatives of associations, in particular environmental associations. "How can we encourage citizens to save energy when creating energy expenditure equivalent to that of a home for a single screen at the same time?" They ask.
In addition, "more and more researchers are warning about the health risks linked to screens, especially for children". And “public freedoms” are at stake because “screens increase the influence of advertising on individuals”.
Municipal in sight
Finally, "the installation of screens near traffic lanes, at crossroads and on the busiest axes - which maximize the number of views - constitutes a new accident-causing risk", they underline.
These personalities and elected officials ask "that the screens located in the shop windows be integrated into the legislation concerning public space in order to regulate their establishment". The rules governing their establishment in public space must also be reinforced.
"In the context of municipal elections and beyond, we call on local elected officials not to give in to pressure from companies marketing these media and to take courageous decisions to limit or prohibit the establishment" of these screens, conclude the signatories , as the March poll approaches.
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