Sick mega bark for Parasite! If you ignore the not-unimportant detail that it is a very good movie, a partial explanation for the huge success could be a reaction to the massive criticism that the Academy of Academy faced after the nominations became known in January - as you have known almost exclusively nominated white people.
It was as if the jury had not really grasped the relevance of diversity thinking in the present, and then compensated, considerably. The parasite received not only the heaviest prize, but also three others of great importance: Best director, original script and international film.
The theme of diversity was uncommonly repeated during the gala in speech and entertainment. Yes, you can even call it its red thread, but the biggest emphases it got in the fact that Best Film for the first time went to a non-English-language work. Overall, a healthy fan should be able to blow up more doors.
The night's price distribution also overturns another old truth. Anyone who says that the largest PR budget wins the most Oscars. Netflix is said to have invested as much as the equivalent of SEK 700 million on marketing before the gala. They had three titles in the winning track, The Irishman, Marriage Story, Two Popes; a total of 24 nominations - but only went home with two figurines.
Industry professionals in the United States have also been amazed at the huge promotional sum. One could see Netflix's unlucky Oscar results as Hollywood gives the dense streaming giant the middle finger.
The Joker received only two Academy Awards but also the tu which it absolutely should have. In addition to Joaquin Phoenix's award for his outstanding contribution to the lead role, also Icelandic Hildur Gudnadottir who won for his extremely suggestive, dark pulsating film music - without it Joker would not have been the same success as it became.
The parasite has plowed like a steamroller through the festival and gala season, and most notable is that the work has succeeded in something as unusual as winning the world's two heaviest film awards, besides the Oscar for best film also the Gold Palm in Cannes. It has not happened since 1955 when American Marty won twice.
Now the race is over for Parasite. Master director Bong Joon Ho can breathe. Awhile. Then it's up to proof again. It would be an understatement to say that expectations are high.