- Deal concluded regularly breaks audience records on France 2.
- 20 Minutes went behind the scenes of the flagship afternoon show.
- Scrutinizing the shoot allows you to understand the recipe for the success of the show
This is the afternoon meeting on France 2. Since August 2017, Affaire concluded , the auction sale program presented by Sophie Davant, has attracted more and more people. The curves have jumped since its launch in August 2017, going from 5% to more than 20% of audience share on average.
Affair concluded moreover gathered on January 13th 2.21 million viewers, or 23.7% audience share: a record for a daily broadcast. Wednesday, 20 Minutes went to the filming of the show, in Saint-Denis, to study the recipe for this success.
#Audiences 📈🖥 @ France2tv #AffaireConclue @SDavantOfficiel
▶ 1er The number 1 leader with more than 1.3 tvsp and 19% of PdA
▶ ️ The 2nd leading num and historic record in PoA with more than 2.2 M of tvsp and 23.7% of PoA 👏🏻👏🏻 pic.twitter.com/aqW5QSiWMu
If the success of Affaire concluded has highlighted one thing, it is the interest of viewers for the objects. The teams see 23 pass per shooting day. "Enough to mount five shows", according to Thomas Burnichon, executive producer of Affaire concluded .
"The objects are cast, but not the sellers"
The shooting begins with a James Bond special, which will be broadcast before the release of the next installment as part of a partnership. The vendors brought a vintage poster, autographed photos, painted plates with images from the movies, and a Barbie collector's box set with a Ken with Pierce Brosnan features. "Whatever the typology of the object, there is always a story behind," said Vincent Clément, artistic producer.
"The objects are cast, but not the sellers," insists Thomas Burnichon. Objects, there are everywhere. On the set, behind the scenes, and even in the dressing rooms. In a corner, near the coffee machine, stands a massive wardrobe: it was bought the week before. "We keep the objects for a few days, so that the sellers can retract: we don't want them to have the slightest frustration, but it happened rarely," explains the executive producer. The objects seen in the show are stored in a separate box: neither the experts nor the buyers can see them before the shooting.
Parallel shoots
Several sequences of Deal concluded are shot simultaneously. On the main stage, Sophie Davant and her auctioneers discover the objects. The sellers then go to the second, smaller shelf: it is the sales room where the buyers - that day, François Cases Bardina, Pierre-Jean Chalançon, Julien Cohen, Caroline Margeridon and Anne-Catherine Verwaerde - will raise the stakes.
The two rooms are separated by a corridor, which the sellers use to go to the second shelf. What we don't see on the screen is the control room, hidden behind a partition. There, Thomas Burnichon, Vincent Clément and the director Sébastien Pestel, accompanied by scripts, a cameraman and technicians, observe the two shootings, communicating instructions by microphone. The atmosphere is serious but relaxed, sometimes cool. On set, the art collector Pierre-Jean Chalençon puts on a show. After a particularly long monologue on the love life of James Bond, Thomas Burnichon turns to one of the scripts: "here, we cut".
Colorful characters
"PJ", "Caro", "Anne-Cat" or "Pat" ... The different personalities of the cast of Affaire concluded make the salt of the show, participating in its addictive side, says producer Thomas Burnichon. "The show has a" telenovela "side now. The merchants have become characters, people are waiting to find them. We live their adventures, we want to know if Sophie will continue the joke from the previous episode. "
“ Deal concluded , it's like a soap opera, confirms the presenter. The viewer finds their favorite ingredients every day. The recipe is addictive for the cast as well. This Wednesday, the antique dealer Paul Azzopardi and the second-hand dealer Bernard Dumeige are not filming, but they are taking advantage of a stay in Paris to take a tour of the studios. From the control room, they wait for an estimate on Freemason symbols. “We watch the shows when we are not there. Sometimes we say to ourselves, "But why didn't they sell that when it was our day!" ", Says Paul Azzopardi. In the auction room, the auctions continue. "It only takes two of us to want an object, and it can go up quickly," says Bernard Dumeige.
"We don't want to become a rich person's show"
On a dedicated file, the scripts note the amount of expertise for each object, then the amount of the sale once it has been concluded. The relaxed atmosphere tends for a moment: a sale is in progress on the second set, the auctions are still below the appraisal and the price goes up little. The team seems to be holding its breath. The issue here is that of the credibility of the Deal concluded . "If our estimate is reached, even exceeded, it shows that we have expertise," explains Vincent Clément. The concern will be short-lived: the buyers are waging a battle of which they have the secret. It will ultimately be the biggest sale of the James Bond special.
The amounts do not equal those of the televised games, but sometimes sales records are broken in Affaire concluded . On January 9, a centerpiece signed Pierre-Philippe Thomire was purchased for 16,500 euros by Pierre-Jean Chalençon. Three months earlier, Caroline Pons had bought a bronze lion cub statue signed Roger Godchaux for 12,750 euros.
Apart from these particular pieces Affaire concluded is mainly interested in everyday objects. "We don't sell a Thomire all the time," recalls Vincent Clément. “In general, when we have a big sale, we will try to have more ordinary objects in the following shows. Casters are also instructed not to choose only works of art. We don't want to become a show for wealthy people. "
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