- Nathy Peluso. "Little hate comes to me, but when it arrives, I filter it with a coffee and I drink it reassures"
The generational break that has shaken Spanish music in the last five years can be explained through the figure of Nathy Peluso. She, who was born in Buenos Aires in 1995 but since she was a teenager, lives in Spain , has experienced the explosion of Latin sounds in the first person. In Madrid he connected with the urban scene when the trap was just beginning to be talked about. 2020 is her moment, that of a fighter who speaks of feminism with her own voice and who refers to herself as the "boss fucking ".
"I haven't had an interview for a long time, man," he acknowledges as he takes a seat in an armchair right in front of this editor. «This is how we see each other's faces, as in a fight, did you see? », Jokes with a strong Argentine accent. He confesses that he is eager to talk about what he still cannot reveal: his long-awaited new album (still without a name), which he has recorded between Madrid, Barcelona, Buenos Aires, Miami and Los Angeles and will be released in spring, and on his ambitious tour , which starts now by some of the most leading festivals in America and will tour Spain before the summer.
«Do you know [sic] the desire I have to tell you everything? An album is like a son, I'm dying to talk about him, but I've already learned the value of patience . Yes, I will tell you one thing: this work has opened me very important doors in the industry, in the United States I have been able to do things that I would never have imagined with very spicy producers. There is a lot of quality and a very high ceiling, and that is what I aspire to.
His figures support it: last year he offered concerts in emblematic places such as the Primavera Sound festival in Barcelona, where he packed one of the main stages in the early afternoon, and on platforms such as Spotify and YouTube, he is one of the most projected young artists , adding several million reproductions of his songs and videos.
Argentina is, together with Rosalía, La Zowi and Bad Gyal , a feminine reference of ratchet fashion among youth, a street style that vindicates the glamor of the neighborhood: the tracksuit, the endless silicone nails, the sports platform feism . Last year she was hired by the textile giant Inditex to design a clothing line for Bershka in its tropical and urban wave and has been a brand image for Adidas sportswear.
It is the great bet for this year in Spain of Sony Music, the multi that knew how to anticipate the urban music revolution with the signings of Rosalía and C. Tangana. Before, he tried the trap collective Pxxr Gvng, led by Yung Beef, a group that emerged in the underground scene of Barcelona that boasts a punk attitude. The play went wrong , but taught them to secure their future acquisitions. From the record they do not hide that with Nathy Peluso they have put all the meat in the grill: before and after this interview they insist that they want to have "everything well tied". 2020 should be the year of its explosion.
Far from being afraid of the challenge, she overflows self-confidence. « If I am good at what I do, why should I be ashamed? I know there are many people who will think that I am an egotist. They will go around saying: 'What is this Nathy believed?' They are the codes to which society submits. I really don't understand why, if you're lucky enough to have found a profession where you stand out, you can't say it. It's like you start a business and go around saying it's rubbish. It is not my style, although I also have my insecurities: sometimes I cry and I look ugly ».
His biography is crossed by that idea: overcoming despite adversities. Since childhood I knew I wanted to be an artist. He studied Audiovisual Communication, theater and dance. He cured in fast food chains. He sang for tourists in hotels and restaurants in Torrevieja . Always trusting that the time would come when the world would discover its genius. And arrived. Although in 2017 he had already published Esmeralda , a handful of songs where he flirted with hip hop, it was a year later with La sandunguera when Nathy Peluso managed to polish his character and make himself known.
«If things had been easy, now I wouldn't have the tools to be a warrior. I remember with certain affection the stage when I worked as a waitress, I returned home at three in the morning and started writing songs . I will not have that feeling again. Now music is no longer a relief , but a job. It's great, because this is what I dreamed, but it's different ».
Nathy Peluso wears biker , black hair and black clothes, with high leather boots and matching pants, with a Harley Davidson sweatshirt. At least today, that is his uniform. Maybe tomorrow I changed my style. In the permanent transformation lies one of its strengths. « I spend a lot of time building my character . Why be the normal person that I am in my house, being able to offer a much more entertaining version to people, ”he says.
His Instagram account (about 700 thousand followers) is a wonderful delirium where he mixes eroticism, surrealist jokes and a nearby pose , as if he felt comfortable in his role as princess of the histrionic people and with a macaroon point. Nothing really leaves you to chance, behind every content you share there is a job behind almost a publicist, someone who knows how to sell and does it continuously, even in this conversation.
«Who is Nathy Peluso? I was born an actress, a little drama queen, I like comedy, irony, passion and exaggeration, I love Jim Carrey. Obviously the word Nathy has hip hop, r & b and all African-American music. I really feel part of many scenes, my art goes beyond labels, with this new album the public will understand better who I am ».
Peluso speaks with passion of jazz and bossa nova , while he joins cult rappers like the Argentine Dano. Play the mistake. «I love the trap, it's a sound of our era, I listen to Travis Scott, Young Thug, Drake. But when they put Gloria Estefan's Caribbean Soul I feel something special that connects with my roots, since my childhood I have been raised with Latin music ».
With his freerful way of advancing with his career, without marrying anyone (from a distance one could say that he has been giving some blow that another by his chaotic and impulsive modus operandi ), Nathy Peluso has become without looking for him in a symbol of his weather. Flag Latin power at a crucial time, when this community has made a tremendous impact on the music industry in the United States coinciding with the mandate of Donald Trump.
«It is the first time in the history of music that the Castilian has so much prominence, that gives us great power to Latin artists. We always listen to music in English, it seems beautiful that it can happen on the contrary . It is a symptom of leadership of our community ».
His theme Corashe became a hymn for those who fight for equality. «Many women have been represented by my music, it is an honor to champion feminism even if it is unconsciously. In Argentina and in Spain one lives very strong, I am excited that people have that power inside, that determination to change things. We are in an effervescent era with which I identify a lot ».
Although he is now focused on music, he does not rule out making the leap to other arts, as he did last year with his book Let me fight you (Today's Topics), where he looks out into the abyss of the creative process. "I really believe that I have possibilities to make good material in other fields, for example I would love to try some luck in the cinema one day," he warns before we have to turn off the recorder.
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