When she has to prepare for one of those epic moments that are already part of her successful professional career, businesswoman Bozoma Saint John takes hold of her lipstick. He puts on makeup and then appears. "Everything I say and what comes out of my mouth will be bold. It's my armor, my war paint," he says. This woman is one of the Silicon Valley executives who are setting the pace in the world of marketing. In recent years it has also become an icon of style throughout the world and both its image and its personality are overwhelming.
We discover no secret if we say that aging was never well seen in the heart of high technology, where success is linked to a double demand: youth and longevity. The equation applies mercilessly to both people and their projects. The problem is that those young people who changed our technological lives forever are turning years old and, before being removed by the coming generations, they seek shelter, almost obsessively, in surgery, stylists, high intensity workouts and food. It is an unstoppable trend that moves exorbitant quantities regardless of the price if the result is a rejuvenated image that is saved from becoming obsolete.
Those who need to justify themselves call it personal optimization, a new way to reconcile work with the style that makes genius not understood if it is not accompanied by an impeccable image. There was a time when the big techs didn't need any more outfit than a hooded shirt and jeans. But the dark-necked turtleneck by Steve Jobs or Elizabeth Holmes , the fraudulent and ex-millionaire entrepreneur who ended up in bankruptcy, have gone on to a better life.
Executives are hiring the most prestigious stylists such as Victoria Hitchcock, personal advisor to many of the most powerful executives and creatives, to create an appearance that gives them an advantage. Your first consultation does not fall below $ 2,000. From there, there is no roof. His success is in putting together a different image to each client and very personal that will be part of his professional brand and his human and spiritual growth.
Hitchcock has witnessed and participated in the evolution of the dress in Silicon Valley over the past two decades. Before making a decision with each of the executives you work with, investigate their physical, emotional and social conditions. Inquire in their complexes or even moments of the past in which some comment, attitude or insult could create some stigma. With this information, they choose the best sets.
The objective is that these brilliant minds are also reflected in their own radiant style with which to appear less old without renouncing their essence and without ceasing to resemble themselves. Silicon Valley is a highly competitive universe of intelligent and successful brains in which dressing, far from being a frivolity, becomes a true reflection of your work. It was a matter of time that in this bonfire of vanities the greats of technology surrendered to the empire of the suit.
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