As part of its efforts to enrich residents and visitors ’knowledge of the cultural treasures that the city abounds in, and to enhance its position as a global cultural capital, the Dubai Culture Authority has signed a memorandum of understanding with Uber Middle East, with the aim of launching the second edition of the“ Hidden Cities: Dubai », an initiative that allows the public to get to know Dubai’s rich stock of stories through the narrators who went through the cultural experiences inherent in its neighborhoods.
The new edition of the guide, which will be dedicated to visitors of the Expo 2020 Dubai exhibition, provides a distinct cultural experience provided by Dubai Culture with great care, drawing on the cultural flags of the emirate and storytellers from the audience, in order to encourage tourists and residents to explore places they may have passed through quickly, Without checking its details or other places, they have not discovered its mysteries yet.
The new edition of the “Hidden Cities: Dubai” guide will include tales narrated by people from various segments of society, including symbols of culture and people with inspiring visions, as well as those with several specializations, describing what they see as the development taking place in Dubai on the cultural level, each in its field of competence , Including fashion, music, arts, cuisine, heritage, literature, and performing arts.
Pull factors
The Director General of the Culture and Arts Authority in Dubai, Hala Badri, said: “Dubai abounds with authentic cultural and heritage landmarks that are important attractions for tourists and residents alike, and we see them constantly searching for new and distinct destinations that may be hidden in their halls and corners, to experience an interactive experience that is both authentic and contemporary at the same time. One », noting that the initiative is in line with the vision of" Dubai Culture "aimed at enhancing the cultural scene in Dubai and enriching the public's knowledge of the rich cultural heritage in it, as it would contribute to facilitating the visitors of the emirate’s access to what this authentic city is full of cultural deserves to deserve Probe its secret, and that j Effective curtain for them.
"We are pleased to cooperate with (Uber Middle East) with the aim of shedding light on the cultural richness of Dubai, introducing the public to the historical areas and cultural monuments that the emirate has, and highlighting its captivating aesthetics and the unique experiences it provides."
Expo supporter
Badri continued: “The agreement also comes within the framework of the efforts of the Culture and Arts Authority in Dubai as the official supporter of cultural affairs for Expo 2020 Dubai, and at the same time reflects the complementarity of roles and concerted efforts in the UAE to advance the cultural scene in Dubai, and support the most wonderful event in the world that will celebrate culture Joint work and innovation under the slogan: Minds continue to create the future and make it the most successful version of this international exhibition ». On his part, Uber's Director General for Middle East and North Africa Affairs Abdullatif Waked said: “Through the initiative, we seek to inform passengers about important landmarks in Dubai, whether they are known to them or have not visited them before. This cooperation with (Dubai Culture) allows us to give our visitors and residents a way to learn stories and narratives that shed light on the unexplored neighborhoods and areas of the city, providing them with an unforgettable experience. We find (Dubai Culture) the perfect partner to cooperate with us in issuing the second version of this guide, and we look forward to starting to unveil the treasures of Dubai and its destinations that have not yet been discovered. ”
Interactive presentations
The agreement includes the preparation of a set of promotional materials and interactive offers that talk about the sites that can be visited and explore the splendor of the city. It also provides for providing printed copies of the guide containing a list of cultural attractions in Dubai, which people can visit through the trips provided by "Uber", which contributes to making the initiative a comprehensive and integrated surrounding the city's landmarks from all its corners, and "Uber Middle East" will work on Provide these printed copies to the public in September, before the launch of "Expo 2020 Dubai".
The stories will shed light on the neighborhoods and undiscovered areas of the city.
The new guide for Expo 2020 Dubai visitors will provide a unique cultural experience.