Traditional "Sendai first sale" 11:11 on January 2 crowded with shopping streets early in the morning
The traditional Sendai first sale, known for its luxurious prizes, is being held, and the shopping district in the center of Sendai has been crowded with many shoppers since the early morning.
It is said that "Sendai first sale", which has continued since the Edo period, began with the addition of luxurious prizes to show the spirit of merchants.
Among them, at a long-established tea store in the shopping district, more than 100 people lined up before opening at 7:00 in the morning for luxury gifts and lucky bags.
At this shop, the first 100 people who shopped for 10,000 yen or more are given a tea box of up to 70 cm with tea and an electric pot as a prize, and the earlier the order, the bigger the tea box is, Some people have lined up since last month.
The people who got the long-awaited tea box immediately opened and looked at the contents, happily held them in both hands and took them home, enjoying the first sale in Reiwa.
A woman in her thirties in Sendai said, "My husband has been here since the evening of the 30th. I am a relocation member and I am happy to have a good memorial to living in Sendai."
A 70-year-old man who came from Utsunomiya with his family said, "The first sale in Sendai is very lively from the morning and I feel fine. I want to live a year full of fortunes like this tea box and live longer. I think. "