Coca-Cola's announcement will be the first of the year 2020 in all private national television networks, as happened on the first day of 2019. The spot revolves around the idea of ​​how empathy can help people be more united . After its television premiere, the ad can only be seen again when scanning Coca-Cola cans until mid-January.

This new 2020 campaign "aims to show how empathy can help us be more united with others. During these years, the company has already encouraged people to see other people's views and has committed to diversity and with the fight against homophobia, "but he also wants to be present in such special periods as Christmas, Coca-Cola said.

"We have always believed in the union of people. We are a company recognized for betting on the coexistence of people, regardless of their social class or their origin. We are a company of all, for all," says Esther Morillas , director of Coca-Cola Iberia marketing. "With our new global campaign we will continue to highlight everything we share as a society and invite everyone to take into account the point of view of others."

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