According to Jonathan Lundberg, a journalist and writer who devoted himself especially to political communication through social media, you can see a couple of patterns in Trump's tweets.
- Partly that half of the posts are attacks against something, or someone that Trump dislikes, and then you can also see that just under half of the posts are praise. So almost everything is a decision - there is very little that is just informative, says Jonathan Lundberg.
1,710 posts spreading conspiracy theories
Since Donald Trump swore in as president, his filterless twittering has become recurring world news. 11,387 posts have announced political decisions, crocheted, surprised and sometimes mislead the world. According to the New York Times review - which applies to all of Donald Trump's tweets as president - 1,710 of the posts have spread conspiracy theories, minority groups have been attacked 851 times and news media 1,308 times.
The fact that Trump's social media strategy has changed the political landscape in the United States is not an understatement, but according to Jonathan Lundberg, direct communication with voters who offer social media has completely redrawed the map for political communication in other countries as well.
"Biggest change in political communication since the printing press"
- This is the biggest change in political communication since the printing press. In the past, journalists have talked to politicians, reviewed them and then told voters what the politician said or how the politician behaved. Everything is overturned. Now politicians can talk directly to the voters and the journalists have a role to stand alongside and examine whether it is true or not, says Jonathan Lundberg.
- We as journalists face a huge challenge - how can we ensure that politicians do not mislead people to their own advantage?
The Swedish Democrats dominate social media in Sweden
In Sweden, a party in particular has used direct communication through social media to its advantage.
- The Swedish Democrats are completely unique in a Swedish context. During the election year, last year, they received on Facebook as many "likes", shares and comments as the other seven parties together. So far this fall, they have doubled it, so they are hugely dominant.
One of the most effective recipes for engaging in social media is anger. Something that both Trump and SD express, according to Jonathan Lundberg.
- They are very angry at certain things in society, their followers are angry at the same things. Then the other person comes into the comments field and responds to it, who thinks what they are writing is stupid or wrong, and it becomes a very hot debate. So even if it is not a positive response, it still increases the spread and visibility in social media, he says.