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It is called East and is one of the trendy hotels in Miami. For all. Because of its location, in the financial district (and increasingly focused on leisure and gastronomy) of the city, Brickell. By design, focused on feng shui and sustainability. And the most curious of all: by its elevator. Yes, an avant-garde installation based on bursts of neon lights that seems to introduce us into a space on horseback between a rocket directly to the moon (the speed it acquires until it reaches the top, the 40th floor, is vertigo) and the private club most exclusive of the moment.
So original is that Forbes includes it in its essentials of the city, as well as the entire East, a member of Preferred , the international collection of 700 independent luxury hotels. For its part, the lifestyle and luxury magazine Haute Living considers this jewel of Brickell one of the 10 most instagrammable places in Miami not only for its elevator, but also for its Sugar terrace. Located on the top floor of the building, number 40, as we have already indicated, the latter offers unique 270 degree views of the city.
The roof has many points in its favor to be so coveted on the networks: live music , fusion tapas, original signature cocktails and the coolest atmosphere of the most Latin, fun and cheeky city in the United States. The artistic Wynwood neighborhood, Damien Hearst's mammoth at the Faena hotel in South Beach or the Pérez art museum compete in creativity with this Brickell hotel, according to Haute Living.
An award roof
Sugar has many more followers. As the magazine focused on the world of luxury Billionaire , which qualifies it as one of the five best roofs in Miami . The editorial group Condé Nast Traveler, meanwhile, places it among the 10 best in the United States. And the Nightclub and Bar Awards raised her to the number one spot of the coolest bars in this year's edition.
The East in general reaps many more awards , such as the hotel most loved by guests in 2019 according to the users of the Expedia portal, while Forbes Mexico highlights its sustainability as a great asset. Not surprisingly, it is one of the hallmarks of the first offspring in the United States of the Swire Hotels group, with representatives in Hong Kong and Beijing.
Its eco character seeks to "minimize the environmental impact by resorting to the use of natural wind currents to cool the spaces," as María Laura Sánchez, Communication Coordinator. In addition, the hotel has obtained LEED certification for water and energy savings. Its architecture is also characterized by using methods of feng shui, biogeometry, dowsing and crystal healing, whose ultimate goal is to balance and harmonize the flow of energy.
Reference Gastronomy
They are the parameters that follow both the common spaces (starting with those wonderful and photogenic outdoor swimming pools installed in a tropical garden) and the 352 rooms, of which eight are suites and 89 residential suites with one, two or three bedrooms. Its well-understood minimalism, its floor-to-ceiling windows , its views of Biscayne Bay and the city skyline and its breadth are the common denominator of all of them.
The groundbreaking design by the prestigious Miami Architectural studio continues on the facade, which reproduces a glass prism and balconies stacked in the form of a geometric waterfall. Objective? "Provide an inclusive and welcoming experience , in a way that reflects the local spirit of the city," explains Sánchez. Do not forget that the hotel is part of the Brickell City Center , one of the most exclusive shopping centers in the metropolis, from which it has access.
Domain, the elegant lobby bar, as well as the Quinto La Huella restaurants (in the style of a Uruguayan grill with own delicatessen such as empanadas or grilled meats) and Tea Room (specializing in Asian cuisine and mandatory meeting point for intimate dinners and after the work) they have been designed, for their part, by Studio Collective, of Los Angeles. That said: the trendy hotel in Miami for everything.
East Miami Hotel . 788 Brickell Plaza, Miami. Phone: +1 305 712 7000. Internet: east-miami.com, preferredhotels.com and miamiandbeaches.com From 250 euros a night.
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