Major changes await Sweden Radio's channel P3. The majority of the programs in the channel for the linear broadcasts of the channel are scrapped. As of January 2020, table loans will instead build on four larger passports on weekdays that are shipped, something that SVT has previously reported.

- We want a seamless radio experience. If a popular cultural news occurs, we do not want to wait for this afternoon's broadcast of PP3, which is our popular cultural program, but be able to report on it at once, says Cajsa Lindberg, supply director at Swedish Radio, I SVT's Morning Studio.

Is no longer aimed only at young people

In conjunction with the editorial boundaries being loosened up, P3 will expand its pod activities which, unlike FM broadcasts, is attracting more and more listeners.

In the target group analysis that P3 has done, it has been seen that the interest in music and social journalism is increasing and that listeners are to a greater extent tailoring their news consumption based on their interests, rather than channel. For example, P4 reaches as many young people as P3 does today, according to Cajsa Lindberg.

That is why P3 - which previously targeted the target group 15 and 35 - now becomes a channel for a "discerning, music-interested audience" - regardless of age.

The morning pass remains

- Above all, we focus more on the sharp and entertaining social journalism and music journalism. I dare say that we will make the biggest investment in music journalism in Sweden next year.

One program, however, that remains is the Morning Pass in P3.

- We can't remove that. Listeners love the Morning Pass, says Cajsa Lindberg.