REACTION
This is an ad that is well worth it. And that is unusual to say the least. Imagine a little: you manage to approach a huge world star in Hollywood, you propose to advertise for a French bank, and you tell him he will not even have to tire to learn a text. That's basically what happened at Buzzman with ... Brad Pitt!
Because yes, the American actor is the star of a French commercial for Boursorama. Totally unlikely. "We contacted Brad Pitt six months ago with this script.It was packed pretty quickly," tells Europe 1 Georges Mohammed Cherif, the head of the French advertising agency. "It shows that beyond being a big iconic global star, he has a lot of humor, a lot of self-deprecation ... When we see this film and we're a customer at Boursorama, the only thing that 'We remember that we are even more important than Brad Pitt.'
"We may be crazy to have proposed this to the customer, but they are even more crazy to have accepted it"
And so not only the online bank has offered the services of a world star, but with the intention of the tired dumb! So you see that dear Brad, beret screwed on the head, all smiles, talking while strolling in the streets of New York, but without a sound coming out of his mouth! "This is also what will ensure that this campaign will mark the spirits," says George Mohammed Chérif. "The merit really goes to the customer to have the courage to do that because a priori when we see it, it seems obvious, we think it's a good idea.But on paper, we are maybe crazy to have suggested that to the customer, but they are even more crazy to have accepted it. "
You will not hear Brad Pitt this morning, but you should not miss it if you watch TV. The campaign started Sunday night 21 hours on all terrestrial channels. It will be broadcast for 1 month, even at the cinema. But not in the United States. Because as often as American stars advertise in a foreign country, they refuse to let them go in their country.