Aisha Al Naqbi: My way was not furnished with flowers

Despite her early media dream, and her academic involvement in the study of public relations at the College of Communication at the University of Sharjah Khorfakkan branch, and then graduated with distinction in 2011, the way of the UAE broadcaster Aisha Al Naqbi was not paved with flowers, nor furnished with flowers, but filled with challenges and obstacles Aisha's first fear of the unknown experience was accompanied by another social challenge, in which her experience in the media met with reservation and opposition from the family and husband. But Aisha's success in proving herself and her perseverance to gain the confidence of her audience quickly helped her to devote a luminous image of the presence of women in the UAE media, which Aisha entered by pure coincidence, but with determination and determination to excellence «At first the subject of the media like a dream, I do not deny that I had some difficulties I persuaded my family and husband, but almost a year later the difficulties faded thanks to God, because I was able to convince them of my success.Then I started working officially in the Eastern channel of Kalba, and tried to develop my skills with the media coach Fadi Matar, before proceeding with the experience of presenting the first morning program entitled ( Dahawi).

The beginning of the journey

Despite the richness of Naqbi's experiences, which bet on diversity by choosing to move between different types of programs, the official start was from the competition programs, specifically from the program «Knights», which Aisha considers her first actual experience in the presentation, as a rich experience in which she communicated directly with the public The contestants through telemarketers that have honed them and developed their tools clearly. After that, Aisha had the experience of many other programs, including medical programs such as the “Green Box”, social programs such as “Hamasat”, and heritage programs such as “Awalaf Awal” and “Liwan” programs, which are concerned with the transfer of customs and traditions and the human and social heritage of the United Arab Emirates. .

Later, Aisha set out on various other experiences, most notably the 360 ​​program, which presented to the public the most important events of the Eastern Province and its cultural calendar. Juma », shared the experiences of presentation with a constellation of actors and stars UAE. On the other hand, her experience was not without the diversification she had bet on, not only through the morning programs and psychological life programs, but the experiences of preparation and coordination that she had individually to develop her skills and gain more experience to meet the challenges of the screen.

Unforgettable experiences

Aisha said: “I have a lot of distinctive reports that have a beautiful memory. Perhaps the most prominent of them is the Hadith Al-Masa'a reports, which I considered to be the real challenge between me and the interviewer. Highlighting the aesthetics of tourism and heritage sites in the region, the reports completed every week was a challenge in which we compete for excellence ».

sense of responsibility

Al-Naqbi always takes her work seriously, and in her media experience, she holds on to the responsibility, which she translates all the time on the screen through her credibility and devotion to her material and her audience. This appearance, as Aisha believes that «when the audience admires the broadcaster turns the latter into an influential figure in society, the sense of responsibility to provide the best.

Confidence Address

Soon, Aisha's messages in the media were translated with confidence in the channel and nominating her name to address important events in the country, which she said: “My coverage of these events is part of my participation in these national events that are precious to our hearts. I participated in all the coverage of the celebrations of the State and the Eastern Region of the national events of Sharjah Radio and Television Authority, and other external participation, such as Ramadan sessions organized by the Ministry of Interior, and was honored by For the Ministry of Interior, Lt. General Saif Abdullah Al Shafar, also nominated to provide festivals heritage of the Institute of Sharjah Heritage, offering concerts Nahwa area, and other celebrations and festivals of the Municipal Council in Khorfakkan and attributes Girls Sharjah Public Library in Kalba, and many others ».

Audacity and talent

Despite her specialization in the field of communication, Aisha does not deny the value of talent in drawing the features of a successful media career, and to prove his presence on the media scene, stressing that «scientific specialization is not insignificant in the field of media, but the main complement in my view is talent, if Talent did not exist when the television broadcaster was able to emerge, and the audacity and ability to face the audience is essential in the experience of the media, as they contribute with the talent to create a successful broadcaster and able to make the future successful, pointing out that «the broadcaster must enjoy a high level of science And general culture, through knowledge and research And reading that makes him aware of all the details of material it provides, and increase confidence and enables it to tools on the screen. »

Female presence

Aisha believes in the value of the female presence on the screen, and his ability to devote the experiences of exclusivity in the local media, and stresses that «Emirati media is no less talent and possibility and presence of the media man; because the basis in the success of the media has nothing to do with sex as it is a product of talent and perseverance and sincere desire to develop ».

• 2011 Aisha graduated with distinction at the College of Communication, University of Sharjah, Khorfakkan Branch.