TF1 remained at the top of the hearings in July, despite a historically low audience share and a lead that has melted against France 2, driven by a suspenseful Tour de France, according to Médiamétrie figures. published Monday.
New historical low for TF1
TF1 saw its share of audience (pda) fall to 18.4% over the month, falling four points from a year earlier and falling to a historic low, while France 2 climbed from 1 , 6 points, at 17.2% of pda.
A double movement that can be explained by the sporting events that have marked the summers of 2018 and 2019. A year ago, the audience of TF1 was propelled to the firmament, thanks to the coronation of the Blues Didier Deschamps at the World Cup in Russia: a sequence that had been prolonged with the return to France of the victorious heroes. If, this year, the Blue Corinne Deacon also dreamed the viewers, during the Women's World, broadcast by the TF1 group and Canal +, their elimination in the quarterfinals was a fever and could not support the comparison in terms of hearings.
In addition, France 2 was boosted by a particularly successful edition of the Tour de France in 2019, between the excellent performances of the French and an important suspense that brought the audiences to very high levels (38.2% of average pda for the stages broadcast in the afternoon on France 2).
All is not so black for the 1st channel
But the overall result is not so negative for TF1: if his afternoons have suffered from the competition of the Tour, his other time slots, such as "the 12 Coups de Midi", the Tomorrow soap opera belongs to us or the JT are in very great shape and have recorded for some of the records. In addition, the first part of the evening remains solid, like the good performances of "Ninja Warrior" or the film Marseille .
Lastly, TF1 remains largely in the lead among the categories of the most sought-after viewers, namely women responsible for purchases under 50 (former "housewives"), with 29.9% of PDA, and 25-49 (26.8%).
TNT does not leap
Among other results, France 3, like France 2, also benefited from the Tour de France, with a pda up 1.3 points to 10.6%. M6 rose 0.1 points to 8.5%, while Art advanced 0.4 points to 2.6% and Canal + rose 0.2 points to 0.9%.
Finally, note that apart from France 5 (+ 0.3% to 3.2 points), no channel known as TNT has crossed the 3 points mark this month. TMC (which broadcast some women's football games) still took 0.4 point to 2.7%, while C8 dropped 0.2 point to 2.1%, being overtaken by W9 (stable at 2, 4%). As for the news channels, BFMTV (-0.3 point to 2.2%) remained in the lead but with a lead that is reduced on its rivals, LCI (+0.2 points to 0.8%), CNews (stable at 0.6%) and franceinfo (+0.1 point at 0.5%).