'Neutro' is blowing in the trademark.

Neutro is a coined word of 'New' and 'Retro', a coined word for 'new old' or 'new retro'.

According to the Korean Intellectual Property Office (KIPO), the appeal of young consumers in the 10th to 20th generations of Neutro's emotions has greatly increased the number of trademark applications for restaurants with retro names.

The most prominent increase in the number of applications for which trademarks are affixed with the suffixes "dang" and "jade", such as "suzuki", "subtitle", "bay house" ○ It has been found to be a trademark of 'Party'.

As a result of analysis of trademark applications in recent 10 years, 118 applications were filed in 2009-2013, which increased 2.4 times to 288 cases in 2014 ~ 2018.

○○ Trademark is the first registered trademark of the Taegeukgang Party, which was registered in 1954 by Shin Chang-Keun, the founder of the first-generation bakery in Korea.

The number of trademarks including jade was 167 applications in the same period, which was 1.9 times that of 317 applications, and 24 applications were filed until the first quarter of this year.

Trademarks including restaurants and supermarkets have also increased significantly since 2014.

It is analyzed that the younger generation stimulates the nostalgia of the middle-aged in their 50s and 60s, and the younger consumers perceive these marks as "new, not old."

Lee Jae-woo, head of the trademark design examination commissioner at the Korea Intellectual Property Office, predicted that the increase in retro trademark applications will continue for a while, as "Neutro's sensitivity is gaining popularity among consumers.