Two craftsmen from the Contemporary Heritage Foundation of the Namaa Foundation for the Advancement of Women presented live performances of the UAE's traditional arts of a contemporary nature at a recent ceremony to launch the new fragrance Quirantness from Gerlan, the French brand of perfume, cosmetics and skin care. , In the House of Perfume and House of Poetry at the Shindagha Museum in Dubai.
Based on the efforts of the Heritage Council to develop and modernize crafts in the region, the two craftsmen used the technique of "Al-Sarifa", which is based on the dried palm leaf controversy, in the controversy of camel-made ribbons made in the UAE in sustainable and environmentally friendly ways , In keeping with the ingredients of the new fragrance "Gerlan" inspired by leather and cedar wood.
"The participation of Erthi at the launch of the new fragrance of Guerlain has created an opportunity to introduce traditional Emirati art in a contemporary fashion and to highlight craftsmanship, reflecting the Council's efforts to conserve and modernize traditional crafts," said Rim Bin Karam, Director of Namaa. , Through training and skills development on the one hand, and through the conclusion of international and commercial partnerships and supply opportunities on the other ».
"Today, we are witnessing an increasing interest in international brands by incorporating traditional elements that reflect the values and customs of societies, whether in crafts, fashion, arts or perfumes, and we are proud of the contribution of the (Heritage) Council to highlighting Emirati heritage to the world."
The board gave the guests the opportunity to make their own bracelets, with the help of craftsmen who taught the audience how to knit using the Sayer Yay design, meaning the "back and forth" Emirati dialect, one of the easiest designs novices learn. During the ceremony, the Board also presented ready-made models of bracelets made using traditional "traditional" techniques.
Reem Bin Karam:
"We are proud of the contribution of the (Heritage) Council in highlighting the UAE heritage to the world."