"The Seventh Art is a bridge for cultural and cultural communication among peoples, as it is an effective means of self-expression and creative interaction with the other," said Jamal Al-Sherif, Chief Executive Officer of Dubai Development Authority. The cinematic influence extends to many dimensions, beginning with the soft power that film art creates and spreading between minds, culminating in the definition of the society to which it belongs in all its peculiarities.
This was during a session entitled "The impact of cinema in the media" as part of the second edition of the "National Media Program for Youth" organized by the Dubai Press Club in cooperation with Watani UAE. Al Sharif reviewed the important role of cinematic art in creating effects Positive in the media sector and all sectors of society.
Tolerance values
"I thank the Dubai Press Club for inviting me to speak within the program. In this world of digital culture, we have a responsibility to educate our youth about the power of the modern media to make a positive impact, Al-Sharif continued: "We must express and highlight the values of tolerance adopted by the UAE through an informed media that respects the mind of the recipient and undertakes to spread the positive messages of the state by enhancing the abilities and talents of young media professionals. Path ».
Al Sharif discussed the film's relationship with reality and the extent of its impact on the public, based on its ability to interfere with and interact with different aspects of life, especially in light of the use of special effects, both audio and visual, that support the ability of cinema to influence people negatively or positively. The most powerful cultural in the long run.
Positive messages
The session addressed many successful examples of cinema power, its ability to spread positive messages on a large scale, and more influential than classical political and diplomatic channels, citing American cinema on the power of the dominant seventh art. For decades, The most effective dissemination of the American model.
Al Sharif, who played a pivotal role in attracting the world's most famous filmmakers in Dubai by highlighting the attractions of the emirate, said that Indian cinema is another case in which to demonstrate the strength and impact of this art and thus play a cultural bridge and role No matter how peaceful the imposition of intellectual power. He highlighted the ability of the cinema to approach and express the social reality that people are living in. The relationship evolved from the beginning of the cinema to its transformation into a sophisticated industry. The seventh art makers used the novels that reflected a great drama. Film production deals with many issues of public interest, expressing dreams and hopes on the one hand, and concerns and challenges on the other, so that cinema has become a mirror reflecting the state of society and express it.
The National Youth Media Program is the first specialized platform to refine local media talent, with the aim of contributing to the development of a generation of media professionals capable of developing the UAE media landscape and developing future visions for this vital sector.
An integrated view of the scene
"The second edition of the National Youth Media Program aims at contributing to the training of young media professionals by means of academic means and means by providing them with the information and skills of the various media branches and disciplines to meet the increasing needs of the current stage," said Mitha Bouhamid, Director of the Dubai Press Club. Characterized by rapid variables », pointing to the importance of developing formulas of cooperation between the components of the entire media system, both practical and academic, to develop advanced training programs.