Netflix - let us agree that it is a technology company before it was a entertainment company - has mixed the cards in the world of film and television since it broke into the world six years ago, from the original business portal, which is funded by the company itself, and carries on its platform such as "House of Cards" , And much of the work that followed, is taking a new line, a film industry that is being shown at big festivals and then shown for a week or two in the cinema, to meet the requirement of the American Academy of Film Sciences to compete with prizes.

There is doubt that the company has used technical prowess to promote this film, and according to skeptics, the mode of spreading the state of mania in this film was never natural, and as a result has achieved a very high rate of 80 million views, according to the company figures officially.

Bird Box, or one of Netflix's original productions, a woman named Mallory (Sandra Bullock), begins to receive strict instructions on two children and tells them that they are going on a very dangerous journey through rowing on a river. The instructions are that the children do not remove my pieces They cover their eyes or they .. Simotan.

The film returns five years in the past, to see the pregnant Mallory, accompanied by her sister Jessica (Sarah Paulson), discussing in a strange news story about a mass suicide wave sweeping Europe and Russia. Mallory goes on a date with the female doctor to examine the fetus. In a glass door, Mallory recognizes that the wave of suicide has reached the United States.

Malory escapes the accident and resorts to her nearest home. At home Malory finds a group of people hiding in the windows of the house: Greg (BD Wong), Charlie (Lilly Hawry) ), Douglas (John Malkovich) and Lucy (Rosa Salazar).

The characters in the film are exposed to forces with a frightening voice, or perhaps a monster that releases something into human eyes and turns them into creatures like zombies, so they have to cover their eyes all the time until they reach a safety zone.

The film moves between two time lines: the past: how the story took place five years ago, and the present: Mallory's journey with the two children, and the two lines finally meet two full-circle problems. From the beginning of the film to its end, we assure the reader, despite the world's obsession, that the only new film is the name "Netflix" in the product category!

Some people have argued that Netflix's (which has 139 million global subscribers) to promote the film is similar to the magician's trick to the public. If the magician is visually deceiving, Netflix used the Internet as a technical company in the first place, and he does not blame the trick as much as he does On the method, according to the words of these.

According to the skeptics' explanation, the company denied that, Netflix hired virtual robots on the Web to publish information about the film through fictitious accounts, and these robots proliferate and operate at a superhuman speed.

They suggested that the company had paid companies to make those robots in order to market the film. Less than a month after its launch, Netflix announced more than 45 million views in seven days. If we assume that this is true, we have a new marketing style for a film that Netflix has never had. The company announced that the account holder who watches 70% of the film on its platform falls within this huge number.

The film "Birdbox" by Danish director Suzanne Bear (directed the Oscar-winning Danish film "Beyond the Wedding" in 2006, Best in a Better World (Oscar winner Best Foreign Film 2010), Eric Hayser The award winner is also 2016), brings horror class to the end of the world events.

The film consists of many scenes from earlier films to the extent that the experienced viewer may become distracted because previous film scenes will occupy his memory more than the film itself. There are many areas of intersection between him and A Quiet Place, which we saw last year. Although Bird Box is adapted from Josh Malerman's "Quiet Place" novel, but the film credits the latter with an unusual new idea entirely.

If Bird Box is a force / monster that affects humans visually, a "quiet place" from sound-based monsters will follow and kill humans.

The film also intersects with blindness or "blindness" of 2008, and his mind is similar, intersecting with the miserable film "The Happening," also released in 2008, about evil forces in the air that kill humans.

In terms of the idea, while acting, Bullock performs beautifully, but was not it also her performance in Gravity in 2013? Is not "Birdbox" and "Gravity" a drama struggling to survive a woman trying to escape herself from a predicament?

To make a good horror film, there are three laws that must be applied: First: to create an atmosphere that immerses the viewer in the film, Bear failed somewhat in this, and gave us a horror film theoretically far from what makes him feel the viewer live moment by moment like a "quiet place."

Second, the ambiguity, well done not to exaggerate the explanation of where the forces of evil / monster, but it was short and completely blocked from the viewer, in other words, are we supposed to fear the viewers from the air? Then there are two types of people affected by the forces of evil / monster did not explain the director how these forces determine the two types: the first turns to zombie, and the second encourages people to open their eyes and watch that beautiful thing by their description and we do not see! This sign of dispersion indicates a defect in the quote, or that Bear does not improve making a coherent horror film.

As for the third law, the film lacks a lot of suspense for the drama. This is understandable because Bear wants to exploit the capabilities of its star Bullock, and to present a rich character that evolves completely from the beginning of the film to its end.

A final question remains about the title of the film, the bird box contains birds used by the heroine as a kind of alarm system. Q: What about cats and dogs, can not they sense the danger ?!

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The film is quite theoretical horror, and this sign of dispersion refers to a bug in the quote, or that Bear does not improve making a coherent horror film.

The film missed a lot of suspense for the drama, because the director wanted to exploit the capabilities of its star Bullock, but that hurt the film, because horror movies do not need stars.