In a documentary broadcast Wednesday night on TV5 Monde, the model and director shows the paradoxes and successes of African fashion, as she explained Wednesday Anne Roumanoff.
ANNE ROUMANOFF, THAT'S GOOD
Famous model, a time of L'Oreal, Noémie Lenoir decided to leave the flashes and glitter to become a director. Dress Up Africa , aired Wednesday night at 9 pm on TV5 Monde, is interested in the health of African fashion, even as the biggest brands are now inspired by the fabrics and patterns of the continent.
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"I wanted to get to the bottom of the subject." "I noticed for some time that African fashion was trendy and I wanted to show another facet," said Noémie Lenoir Anne Roumanoff Wednesday, "and not necessarily that the boubous, which everyone is convinced that it is this that Africans wear ". This documentary was co-written with Antoine Rivière. He and the model went to Cameroon, Ivory Coast and Senegal to meet industry players: stylists, workers, creators. "I wanted to get to the bottom of the subject, to make people talk," says Noémie Lenoir.
" We should redo all the infrastructure". From the harvest of the cotton to the creation of the garment, the two directors go up the whole chain. Dress up Africa demonstrates that African fashion is full of economic paradoxes. "The raw material, 95% of the cotton harvested, is exported to China where it is woven, before being sold to Africans after," lamented Noémie Lenoir. An operation that has terrible consequences on employment, with the disappearance of dozens of factories. "We should redo all the infrastructure," says the director.