His Highness the Ruler of Sharjah, Her Highness Sheikha Jawahar bint Mohammed Al Qassimi, President of the Supreme Council for Family Affairs in Sharjah, stressed the need to benefit from science, knowledge and modern technologies and to choose the most reliable ones to promote more sustainable and responsible behaviors and practices to preserve the health of women, family and society. Public taste to better levels, reflecting the essence of man and the uniqueness of his identity and cultural specificity.

Jawahar Al Qassimi:

«Taste education, and beauty culture .. This is what generations of women in the UAE grew up, developed and followed the age, without separating from the root of its original culture».

This is the first annual event of its kind in Sharjah, specialized in beauty, fashion and health, which started its first session at Al Jawhar Center for Events and Conferences yesterday, and continues until tomorrow.

"We want women in our society to set an example in all areas of life, role models for their children at home, role models for their colleagues in work and role models for the new generation of girls," she said. From this point of view, we are interested in Sharjah's culture of women in various fields, each behavior and attitude affects the family, social and professional environment ».

"Beauty is an inherent phenomenon behind all that we see in nature and in what man produces, but many factors and influences contribute to the formation of aesthetic awareness, hence the importance of proper formation and education in building aesthetic awareness of the new generation.

Her Highness called on the new generation to explore opportunities to develop the health and beauty sectors, from the correct premises that take into account the values ​​of values, environment and social.

"The taste of education, beauty, culture and health is a responsibility. This is what generations of women in the UAE have grown up in. They have evolved into an age without being separated from the root of their original culture and interacting with other cultures without losing their identity and privacy."

Her Highness traveled among the exhibition pavilions and was introduced to new ideas presented by local and international exhibitors.

Sheikha Jawaher Al Qassimi attended the exclusive fashion show at the opening of the exhibition, presented by Ounass, the first luxury fashion products website in the Middle East, across the Azian platform, the latest Ramadan fashion, and the spring / summer 2019 season. The latest collection of luxury jewelry from Boucheron, the prestigious French house, founded in 1800.

Arab experts

Azian hosts an elite group of Arab experts in the field of beauty, fashion and health. It focuses on three different themes: beauty, fashion and health, with an independent day for each axis, so visitors can see the latest innovations in each sector, Specialists and experts, and attend specialized discussion sessions in each axis.