What memories did you have in 2018? Many people have left their memories on various trips. Depending on who you have been with and who you have chosen, the atmosphere of the trip will vary depending on your destination. What kind of trip did you enjoy this year?
Korea Tourism Organization analyzed the upcoming domestic travel trend based on SNS Big data such as Facebook, YouTube and Instagram for the last 3 years. The upcoming keyword for domestic travel in 2019 is 'BRIDGE'. What does the word 'bridge' in Korean mean 'bridge'?
The first domestic travel keyword in 2019 is 'multi-family trip'. Recently, 'family trip' is emerging as a keyword related to domestic travel on SNS. Between October 2015 and September 2016, family tours, which were mentioned about 75,000 SNSs, jumped nearly 7 times to 492,000 between October 2017 and September 2018.

On YouTube, family travel content, regardless of age, has become very popular, including 'Traveling with my grandmother' and 'Traveling with my father'. This trend is likely to continue, especially as the perception that seniors can enjoy traveling is growing. The Australian travel videos of '70's ​​grandmother', a tuber, have recorded close to 900,000 views. In line with this trend, major domestic travel agencies are also focusing on the marketing of tourism products.
The second keyword is "recreational activity," or leisure travel. While enjoying various leisure activities such as festivals and sports in the past, there have been many kinds of leisure in recent years.

I am referring to adults who consume stress, such as toys and animations, which were considered to be children's exclusive items, as children. For the past three years, SNS accounts for travel have increased the number of domestic theme parks, picture bookstores, and unique play cafes for "adults". In addition, lounges and straw lines have become popular, and more people are enjoying it on their trips.
Domestic Travel Keyword The third is 'Travel contents to and from SNS'. Look at the Instagram with the photos of the trips. I'd like to go here. ' Now SNS has become a window of important information when choosing a trip, a schedule, or a travel course.

In fact, YouTube has a variety of contents to help you plan your domestic travel, such as 'Busan Travel Essential Course' or 'Jeju Island Travel Course Recommendation'. Especially recently, the number of SNS accounts to upload footage directly from the destination is increasing. There are many evaluations such as "It is also useful to find a way" because it photographs the sightseeing tour and the restaurant visit detail.
The fourth keyword is 'restaurant'. The proportion of food tourism in Korea is increasing from 13.2% in 2015 to 24.7% in 2016 and 34.7% in 2017. On Facebook and Instagram, accounts that introduce restaurants by region such as 'Gyeongju Restaurant' and 'Daegu Restaurant' were born. It's a great way to know that interest in travel restaurants is growing.

After last year, this year, the broadcast program combined with food, restaurants, and travel attracted many viewers. The Foodie Travel trend is likely to continue in 2019, with the impact of looking for food on TV.
Another keyword related to domestic travel is 'travel anytime'. Over the past three years, SNS has increased the number of "day trips" by six times. Now it's not just a trip that takes me a few days to go away, but more and more people feel that traveling on the same day is a fascinating journey.

It is also suitable for those who have been burdened with travel expenses. Trends that will travel to anywhere near any time of the year, regardless of low season, peak season, weekday or weekend, will continue next year.
The last keyword is "East Coast Trip to Gangwon Province." With the 2018 PyeongChang Winter Olympic Games, the KTX Kyungkang Line, Seoul and Yangyang-Sai Expressway were opened, reducing the burden on the time to go to Gangwon Province. Moreover, as the accommodation infrastructure has been improved, the tourism infrastructure has improved overall, making it a good place to go with family.

Especially, in the case of Kangnung, KTX was opened and it was loved by many people as a day trip destination. Sokcho, where the beautiful Sorak Mountain is located, is famous for its nature, while water lilies and chicken river are famous for its delightful taste.

A few days later, the year 2019 will begin. Why not try planning your new year's travel with reference to domestic travel keywords?

(Planning and composition: Shim Woo-seop, Jang Aram / Design: Chung Ho Chung)