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Image from the Culture Prime trailer. Movement Agency

A newcomer on social networks since Friday, November 23: "Culture Prime", born from the collaboration of all French public broadcasting companies. The stated ambition of this 100% digital and video media: to make culture and knowledge accessible to as many people as possible.

"Culture is shared." This is the slogan of " Culture Prime ", created in collaboration by all public service actors of the French public broadcasting: France Televisions, Radio France, France World Media (which includes RFI and France24), the Franco-German channel Arte, the INA (the memory of French television and radio) and TV5MONDE.

Each day, this offer will broadcast, on Facebook initially, then on most social networks, cultural videos under a label and a common visual identity. Its editorial line: tell the news via the prism of culture.

Thus one of the first topics addressed by RFI is devoted to the vision of the Great War by artists from around the world: 42 comics writers who were interested in the traces left by the first world conflict.

Traces of the Great War: what remains a century later?

A different tone for a different audience

The videos are intended to be rhythmic and lively, sometimes playful, in contradiction with the somewhat stiff image that some have of the public service in France. Because the objective is there: to show that these media have evolved, and are going to look for a young audience, where it is mostly informed, on social networks.

The President and CEO of France Médias Monde, Marie-Christine Zaragoza, sees the opportunity to conquer a new audience on the French territory, when she talks about " creating with young people " from here " the same link that we have with young people "elsewhere" through social networks. It's an adventure full of meaning, a mission that is important to us. "

Culture Prime is also a response to requests from the French government, which published a roadmap for public broadcasting on June 4, 2018, where it said it was waiting for a " transformation of supply ". Then Minister of Culture, Françoise Nyssen, ( since replaced by Franck Riester ) said: " The public audiovisual must address both the faithful and digital natives, a generation born with the digital that proclaims the "where I want, when I want" .

Nevertheless, the most reluctant to social networks will not be forgotten. A weekly newsletter will identify the best cultural content to be found on public service sites.

Transformation, new public, and sharing of striking forces are the watchwords of this project, for a public audiovisual that intends to show its power and ability to work together. All media will relay on their own Facebook and Twitter accounts the content produced, relying on the addition of all their communities, for Culture Prime.

Prime Culture: La Traviata