Sino-Singapore Jingwei, January 30 (Xiong Siyi) The Spring Festival holiday in 2023 has just ended, and 21 provinces can't wait to hand over their tourism transcripts. How is your hometown doing?

Come and see it!

"Sichuan-Yunnan Tour" is popular, attracting nearly 100 million tourists in 7 days

  According to calculations by the data center of the Ministry of Culture and Tourism, there were 308 million domestic tourist trips during the Spring Festival this year, a year-on-year increase of 23.1%, returning to 88.6% of the same period in 2019; domestic tourism revenue was 375.843 billion yuan, a year-on-year increase of 30%, returning to 2019 73.1% of the same period last year.

  As of 21:00 on January 29, 21 provinces (individual provinces only publish data on key monitoring scenic spots but not counted) have released data on cultural tourism during the Spring Festival holiday.

Among them, the

number of tourists received by Sichuan ranked first

, reaching 53.8759 million person-times, realizing tourism revenue of 24.216 billion yuan, a year-on-year increase of 24.73% and 10.43% respectively, and returning to 89.73% and 84.75% of the 2019 Spring Festival.

  It is reported that during the Spring Festival, Sichuan Province carried out more than 2,000 cultural tourism activities (times), and

144 4A-level and above tourist attractions implemented preferential policies such as ticket reduction and exemption for scenic spots

.

In addition, the whole province of Sichuan jointly carried out the "Comfortable Sichuan New Experience" activity, and issued online and offline

"finance + market" combination "big gift packages"

such as buying coupons, consumption coupons, and discount coupons , with a total of more than 74 million yuan.

  The number of tourists received during the Spring Festival holiday in Yunnan and Jiangsu both exceeded 40 million, 45.1461 million and 41.3501 million respectively.

In other words, Sichuan and Yunnan alone received nearly 100 million tourists during the Spring Festival

; Shandong, Henan, and Hubei followed closely Finally, the number of tourists received is in the "echelon of 30 million people"; Zhejiang and Fujian are ranked later, in the "echelon of 20 million people"; and the number of tourists received by six provinces including Hunan and Jilin exceeds 10 million.

The tourism revenue of the five places exceeded the same period in 2019

  Compared with the total tourism revenue,

Yunnan's Spring Festival raked in 38.435 billion yuan in tourism revenue in 7 days, ranking first among the 21 provinces.

According to the Department of Culture and Tourism of Yunnan Province, the number of tourists received by 16 prefectures and cities in the province has maintained a double-digit growth rate. The integration of culture and tourism with new products and new formats has become a highlight of the festival and is favored by tourists.

  Zhejiang's tourism revenue also exceeded 30 billion yuan, a year-on-year increase of 36.10% to 32.95 billion yuan; Jiangsu, Shandong, and Sichuan's cultural tourism markets are in good shape, with tourism revenues exceeding 20 billion yuan during the Spring Festival holiday; Hubei, Henan, Shanghai, Hunan, Fujian, and Heilongjiang The 7 provinces of Jilin and Jilin followed closely behind, and the tourism revenue during the Spring Festival holiday exceeded 10 billion.

  It is worth mentioning that during the Spring Festival holiday, tourism revenue in Yunnan Province increased by 249.4% year-on-year, recovering to 132.5% in 2019.

According to statistics from Sino-Singapore Jingwei,

the Spring Festival tourism revenue of the four provinces of Fujian, Tianjin, Jiangsu, and Hunan also exceeded that of the same period in 2019.

  "Fujian's Spring Festival holiday cultural tourism market is recovering strongly...According to estimates, the cumulative number of tourists received during the Spring Festival holidays in Gulangyu Island, Nanping Wuyi Mountain, and Yongding Tulou in Longyan increased by 327.3%, 769.0%, and 276.4% year-on-year respectively, and ticket sales increased by 444.0% and 321.5% year-on-year respectively. , 293.1%.” The official WeChat account of the Fujian Provincial Government Information Office disclosed on the 28th.

The per capita spending of the two places does not exceed 500 yuan

  According to a rough estimate of the tourism revenue and tourist reception of 21 provinces,

the "Ningxia tour" is the cheapest during the Spring Festival, with a per capita cost of 414.73 yuan, followed by the "Sichuan tour", with a per capita cost of 449.48 yuan; the "Shanghai tour" has a higher per capita cost of 1660.20 yuan .

  According to the analysis of the Shanghai Municipal Bureau of Culture and Tourism, the integration of culture, tourism, business and sports in the "hot" urban holiday consumption.

According to reports, major hotel groups in Shanghai have launched in-room catering combinations, parent-child entertainment, folk activities, cultural themes, digital collections and other special products, effectively stimulating consumption.

In addition, performance consumption in Shanghai has rebounded sharply. There are 602 performances scheduled for the seven days of the Spring Festival, a year-on-year increase of 32%, and box office sales are about 10.26 million yuan, a year-on-year increase of 42%.

  Sino-Singapore Jingwei noticed that the

per capita spending in most provinces is concentrated in the range of 500-1000 yuan

, the per capita spending of Hunan, Beijing, and Heilongjiang is more than 1,000 yuan, but less than 1,100 yuan; the per capita spending of Zhejiang, Qinghai, and Hainan is about 1300-1500 yuan, which is 1301.81 in order Yuan, 1320.17 yuan, 1454.27 yuan.

  The China Tourism Academy released a report on the 27th pointing out that

tourist attractions

have become the starting lineup and the main position of "grabbing tourists" in various places with free, price reduction and preferential strategies. While driving the rapid growth of local tourists, the sustainability of the policy has also attracted attention.

Theme parks and tourist resorts with stronger market attributes

have brought long-lost joy to tourists with unique creativity and technological innovation, and also gained higher operating income and social reputation.

  The China Tourism Academy believes that the Spring Festival in 2023 will be the first public holiday after the implementation of the "Class B and B Control" policy for the new crown virus infection. The backlog of the epidemic will release demand for visiting relatives and friends, traveling for the New Year, folk experience, cold shelter, ice and snow, etc. It has laid the market foundation for the annual tourism economy to "open high, grow steadily, and continue to recover".