China News Service, February 18 (Xinhua) According to the WeChat public account of Voice of Culture and Tourism, according to calculations by the Data Center of the Ministry of Culture and Tourism, there were 474 million domestic tourism trips across the country during the eight-day Spring Festival holiday, a year-on-year increase of 34.3%. On a comparable basis, compared with 2019 An increase of 19.0% over the same period; the total travel expenditure of domestic tourists was 632.687 billion yuan, an increase of 47.3% year-on-year, and an increase of 7.7% over the same period in 2019 on a comparable basis; there were approximately 6.83 million inbound and outbound trips, including approximately 3.6 million outbound trips and approximately 3.23 inbound trips. Thousands of people.
During the 2024 Spring Festival, the Ministry of Culture and Tourism organized the "Celebrate the New Year with Joy" Spring Festival themed activities, coordinated production safety and holiday market work, and ensured a stable and orderly cultural and tourism market. According to preliminary statistics, about 150,000 mass cultural activities such as "village evenings", opera in rural areas, New Year painting activities, and New Year celebrations in libraries were held across the country, with about 669 million people participating online and offline. During the Spring Festival holiday, there were 16,300 commercial performances nationwide, a year-on-year increase of 52.10%; box office revenue was 778 million yuan, a year-on-year increase of 80.09%; and the number of spectators was 6.5765 million, a year-on-year increase of 77.71%. Affected by various favorable factors such as policies, supply, and publicity, urban and rural residents' willingness to travel has increased, and many indicators such as the number of trips and total travel expenses have reached record highs.
Happy Chinese New Year is rich in culture, and traditional culture is brilliant and innovative. During the Spring Festival, various theatrical performances and public cultural activities are widely carried out, providing colorful New Year gifts to the masses. Characteristic intangible cultural heritage and traditional folk customs dress up the festive atmosphere. Tianjin, Shandong, Hunan, and Guizhou held intangible cultural heritage gatherings to buy New Year's goods, and cultural activities to benefit the people such as Anhui's "Wanmei Celebrate the New Year" were carried out vigorously, revealing a strong cultural atmosphere. Activities such as the New Year Lantern Festival, dragon dance performances, temple fairs, and intangible cultural heritage shows have become important choices for tourists during the New Year. Popular museums continue to be popular. The number of visitors to the Palace Museum in Beijing, the National Museum, and the Sanxingdui Museum in Sichuan has remained high. Many cultural and museum venues have carried out special activities such as "Family Tour in the Museum" and "Spring Festival Tour to Learn Knowledge" around the theme of the Year of the Dragon, presenting "big, big, lively, small" activities. There is a small quality” pattern. Various performances and activities are exciting.
The tourism market is bursting with vitality, and holiday consumption continues to heat up. The characteristics of "interchange between north and south and crossing between east and west" are obvious. Since the beginning of the Spring Festival, northern residents have moved south one after another, and it has become a new fashion for southern residents to go to the north for skiing and ice viewing. Southern destinations such as Guangdong, Sichuan, Guangxi, Hunan, and Guizhou are highly popular; Heilongjiang, Jilin, Xinjiang, Liaoning, Inner Mongolia and other places rely on rich ice and snow resources to organize ice and snow tourism festivals and other activities to enrich new ways of ice and snow tourism consumption and release holiday tourism consumption New momentum. Red tourism has become a new highlight of Spring Festival travel. Scenic spots such as the First Memorial Hall of the Communist Party of China, Xibaipo Memorial Hall, Zhou Enlai’s former residence in Jiangsu, and Gutian Tourist Area in Fujian were crowded and lively. Hunan Juzizhou Tourist Area received 632,000 tourists during the Spring Festival, a year-on-year increase of 44.63%. Scenic spots with rich historical heritage and ancient cities with cultural characteristics are very popular. Tianjin Ancient Culture Street, Xinjiang Kashgar Ancient City, Hunan Fenghuang Ancient City, Yunnan Heshun Ancient Town, Hebei Zhengding Ancient City, etc. attract a large number of tourists to celebrate the New Year. Luoyang, Henan held 29 themed activities "Through the Luoyang Year of the Tang Dynasty" including the Shendu Lantern Banquet, and the Qingming Riverside Garden in Kaifeng allowed tourists to immerse themselves in traditional culture. Driven by favorable policies such as mutual visa exemption, customs clearance convenience and route resumption, inbound and outbound tourism has accelerated its recovery. In terms of outbound travel, short-distance cross-border travel to Hong Kong, Macao, Japan, South Korea, Southeast Asia, Northeast Asia and other countries and regions is dominated by short-distance cross-border travel. Some travel agencies' "New Malaysia and Thailand" products have basically returned to the same period in 2019.
The integration of culture and tourism is booming, and the quality of service supply has been upgraded. National-level nighttime culture and tourism consumption clusters are popular, hot with consumption, and full of warmth. During the Spring Festival, the cumulative nighttime passenger flow in the clusters that have been included in the monitoring scope was 98.5121 million, a year-on-year increase of 58.31%. Cluster areas such as Jiefangbei in Chongqing, Datang Evernight City in Xi'an, Beijing Road Block in Guangzhou, and Central Street in Harbin have entered the top ten commercial districts in the country in terms of passenger flow. The spring breeze that benefits the people brings prosperity to both supply and demand. Shandong, Jiangsu, Chongqing, Yunnan, Guangxi and other places continue to carry out activities such as the 2024 Spring Festival Cultural and Tourism Consumption Month and "Travel to Welcome the Spring and Leisure New Year". Inner Mongolia took the opportunity of hosting the 14th National Winter Games to launch 1,500 special cultural and tourism activities in seven categories. Hainan has carefully planned and held more than 320 folk intangible cultural heritage, "village evening" and other activities, and B&Bs and RV campsites around the island's tourist highway have experienced peak passenger flow. Products and services continue to improve and upgrade. Heilongjiang adopts multiple warm-hearted service guarantees to respond to tourists' concerns in a timely manner. In many places, artificial intelligence technology is used as a support to predict the popularity of cities, key scenic spots and business districts, and cooperate with passenger flow to improve management efficiency and tourist experience during peak tourism periods. (China News Finance)