Contributed to stimulating retail sales and increasing the demand for shopping centers
"Dubai Summer Surprises" attracts 962 brands and 3,257 stores
"Dubai Summer Surprises" has played a vital role in the development of the retail sector in the emirate for 25 years.
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The Executive Director of the Dubai Festivals and Retail Establishment, Ahmed Al Khaja, confirmed the success of the 25th edition of "Dubai Summer Surprises", which managed to attract 962 brands and 3,257 shops, which indicates the extent of the confidence that partners and store owners place in this annual event, and what can It contributes to stimulating the markets.
Al Khaja explained that the most important indicators of the success of the current session are the contribution of "Dubai Summer Surprises" to stimulating sales of the retail sector in Dubai, increasing the demand for visiting shopping centers, in addition to the increase in the number of brands and stores that participated in this session.
He said that "Dubai Summer Surprises" played a vital role in the development and prosperity of the retail sector in Dubai over the past 25 years, which in turn contributed to strengthening Dubai's position as a leading destination for shopping in the world, pointing out that the summer has become a special period to visit the city to take advantage of the offers. And special promotional packages offered by partners in various sectors including hotels, aviation, restaurants, entertainment and retail.
He added that various economic sectors are witnessing an active movement, whether directly or indirectly, during the period of organizing "Dubai Summer Surprises".
Al Khaja described the current cycle of Dubai Summer Surprises, which will run until September 4, 2022, as one of the most distinguished courses as it celebrates 25 years since its launch, by presenting a rich and distinguished program of entertainment events suitable for families, as well as a set of offers and major discounts in Shopping malls and shops, in addition to opportunities to win valuable prizes, including "Millionaire Share", as well as daily prizes, and others.
He stressed the importance of the real partnership that binds Dubai Festivals and Retail Corporation with its partners, by ensuring the best experiences for Dubai residents and visitors so that they can enjoy their time in the city and take advantage of the available promotions.
Regarding the facilities and incentives provided to the partners, Al Khaja indicated that the Foundation promotes the participating brands and stores through various media and advertising means, including social media channels. offers.
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