The number of stores of this milk tea brand has exceeded that of KFC. How many more stores will the head tea brand open?

　　China News Service, February 2 (China News Financial Reporter Wu Jiaju) Ordering a cup of milk tea as afternoon tea seems to have become a habit for many young people.

　　How many stores are there for tea drinks that are very popular among young people? How many more stores will be opened? Recently released industry data provides the answer. The reporter noticed that the data also showed that the number of milk tea stores in China showed a "differentiation" trend.

How many stores has the tea brand with the largest number of stores opened?

　　Recently, Zhaimen Dinyan released the top 100 global chain catering brand stores in 2023, with more than a dozen Chinese tea brands on the list. Compared with the previous issue, the number of stores of Chinese milk tea brands on the list has generally increased.

  Picture from the narrow door dining eye public account

　　Among them, Mixue Bingcheng is the Chinese chain restaurant brand with the largest number of stores in the world, with impressive numbers. Compared with the previous period (data released on November 18, 2022), the number of Mixue Bingcheng's global stores has increased from 22,276 to 36,200. Its number of stores even exceeds KFC, ranking fourth on the list; compared with Starbucks, which is also in the beverage industry, the number of stores is only about 1,000.

　　According to the previous growth rate, "Snow King" is not far away from McDonald's, which has the largest number of chain restaurant stores in the world.

　　It is worth noting that the prospectus submitted by Mixue Bingcheng to the Hong Kong Stock Exchange in early January stated that the company mainly conducts business through the franchise model, and most of its revenue comes from selling goods and equipment to franchise stores. As of September 30, 2023, more than 99.8% of Mixue Bingcheng's stores are franchise stores, and the rest are self-operated stores.

　　Another new tea beverage company, Gu Ming, which submitted a prospectus to the Hong Kong Stock Exchange at the beginning of the new year, is also growing rapidly. Data shows that Gu Ming ranks 15th in the list of global stores, and this number has increased from 6,778 to 9,001.

These milk tea shops are also expanding rapidly

　　In addition, in this list of global chain restaurant brands, many familiar brands are also on the list. The number of Shanghai Auntie's stores worldwide has increased from 5,241 to 7,613. The number of Chamoido stores worldwide has increased from 6,110 to 7,117. The number of Shuyishao Xiancao stores worldwide increased from 6,642 to 7,039. The number of Tianlala stores worldwide has increased from 3,837 to 5,844. The number of Yihetang stores worldwide has increased from 4,561 to 4,965. The number of Happy Sweet Potato stores worldwide has increased from 1,970 to 2,138.

　　At the same time, brands such as Heytea, Bawang Chaji, Nayuki's Tea, and Mo Yogurt have newly entered the list of the TOP100 global chain catering brand stores in 2023. The number of stores worldwide is more than 3,200, 3,189, 1,620, and 1,609 respectively.

　　However, some milk tea brands have also reduced the number of stores. The number of CoCo stores worldwide has decreased from 4,687 to 4,374. The number of 1Dian.com’s global stores decreased from 3,554 to 3,017. The number of stores worldwide of Throbbing Shaoxiancao decreased from 2,288 to 2,042. The number of Yimingzhen Fresh Milk Bar stores worldwide has decreased from 2,362 to 1,996.

　　The "2023 New Tea Drinks Research Report" stated that behind the rapid development of new tea drink chains is the healthy development of chain franchises. Since 2022, direct-operated brands have gradually opened up franchises to expand the brand's purchasing convenience, effectively reach more users, and complete the channel layout in the third, fourth and fifth tier markets.

　　A research report released by Minsheng Securities in January stated that, except for the beautiful appearance of tea, most mainstream tea brands have basically opened up the franchise model. The rapid expansion of stores under the franchise model has led to significant revenue growth and considerable profitability. Under the franchise model, brands can leverage private capital to achieve rapid expansion.

  Picture from the narrow door dining eye APP

Beverages have become the catering category with the highest chain rate

　　It is worth noting that some milk tea shops have shown the opposite development trend.

　　According to data from Zhaimen Dinyan, as of April 7, 2023, there were 3,086 milk tea brands and more than 380,000 milk tea drink stores in the country. Over 100,000 new stores were opened in the past year. However, there has been a net decrease in the past year. Over 50,000 stores.

　　In addition, "the first batch of Internet celebrity milk tea disappeared quietly" also became a hot search on Weibo. At its peak, Internet celebrity milk tea had 200 to 300 stores across the country and was once known as the "King of Queues." Today, there are less than 30 stores in operation.

　　The "2023 New Tea Drinks Research Report" reports that judging from the changes in the number of new tea drink brand stores of different sizes, the number of small-scale single stores has continued to decrease in the past three years, and most of them have been franchised brands. The number of medium- and large-scale chain stores has continued to decrease in the past three years. The growth rate has slowed down, but the overall situation is still growing at a steady state. The distribution data of new tea drink stores in different city lines collected by Meituan in the past three years show that from first-tier cities to sinking markets, small-scale new tea drink stores (single stores and chains of less than 10 stores) have shown an obvious shrinking trend year by year. Small and scattered stores continues to decrease.

　　The report also said that because of low investment threshold, high degree of standardization and strong replicability, beverages have the highest chainization rate among all catering categories. The chainization rate in 2022 is 44%. Among them, the chainization rate of new tea drinks in 2022 is as high as 55.2%. In a sample survey of core business districts in multiple cities, the chain rate of new tea drinks exceeded 80%.

　　At the same time, the report shows that the national new tea beverage market size is expected to be 149.8 billion yuan in 2023, and the chain rate is generally stable. By 2025, the domestic consumer market is expected to further expand to 201.5 billion yuan.

　　Mixue Bingcheng's prospectus stated that the global ready-made beverage market is huge and is expected to show accelerated growth in the future. In terms of terminal retail sales, the compound annual growth rate of the global ready-made beverage market from 2022 to 2028 is expected to increase to 7.5%, driving the market size to grow to US$1,114.7 billion in 2028, accounting for nearly half of the global beverage market. (over)