In Shibuya, Tokyo, where drinking on the streets in Korona-ka and annoying behavior due to overdrinking are issues, a major beer maker and the government have launched a new project to call for improvement in drinking manners.
This project was started jointly by a major beer maker and an affiliated organization in Shibuya Ward, Tokyo.
Specifically, we will open a bar in the downtown area of the ward that offers drink menus such as cocktails focused on non-alcoholic and low-alcoholic drinks on the 30th, and will promote the creation of an environment where even people who can not drink alcohol can easily enjoy it. increase.
In addition, we are planning to hold a seminar for universities and companies in the ward to learn about alcohol and how to drink properly, and we hope to improve the manners of drinking and improve the image of the region through the project.
In Shibuya, drinking on the streets and annoying acts due to overdrinking have become conspicuous due to the Korona-ka, which has become a local issue. Shibuya has a well-established bad image of alcohol, such as drinking on the street when it is not available. I hope that not only enlightenment but also a concrete "smart way of drinking" will be created in the city. "
In addition, Mizuho Kajiura, director of Asahi Breweries, who is in charge of the project, said, "We would like to develop products for people who do not drink or cannot drink."