New opportunities in ice and snow, industry to the future
[Quick Reviews of Cultural Travel]
The Beijing Winter Olympics will usher in a rare development opportunity for China's ice and snow industry.
Since Chamonix, France hosted the first Winter Olympics in 1924, the Winter Olympics has gone through nearly a hundred years of history.
Beijing, the "Double Olympic City" from summer to winter, will become a new milestone in the history of the 100-year Olympic Games. The Beijing Winter Olympics will also become a booster for the development of China's ice and snow industry.
Although my country's ice and snow industry started late and has a low starting point, it has great potential, rapid development, and remarkable achievements.
The first three years and the next four years of the Beijing Winter Olympics are the best development opportunities for the ice and snow industry. The first three years are the siphon effect, and the last four years are the brand effect.
During this period, the activity of "Bringing 300 million people to ice and snow" was very popular, with a wide range of participation and obvious effects; the ice and snow events were highly concerned and participated extensively; the ice and snow industrial park was planned to take shape and began to take shape; ice and snow tourism became a component of people's winter life Part: Ice and snow venues are growing rapidly to meet the fitness and entertainment needs of different groups of people.
During this period, the ice and snow sports and the ice and snow industry developed the fastest and the best situation.
In recent years, my country has seized the opportunity and has successively introduced a series of supporting policies to support the healthy and stable development of the ice and snow industry.
Some provinces, cities, and districts have formulated plans for the ice and snow industry, accelerated the layout of the ice and snow industry, and gradually formed characteristics and scale.
The land of China has set off an upsurge in the development of the ice and snow industry. Among them, the north has an early start, good foundation, good conditions, and sufficient stamina, especially the high starting point and high standards in North China. Through preparations for the Winter Olympics and Winter Paralympics, the Beijing-Tianjin-Hebei ice and snow industry has been promoted. Belt construction; the Northwest region has fast action and good atmosphere. The holding of the National Winter Games has accelerated the construction of high-standard ice and snow venues and popularized popular ice and snow activities; the South has characteristics and highlights, and projects and activities are implemented according to local conditions, ice and snow equipment manufacturing, and clothing production. At the forefront, a good momentum of development is formed.
With the support and assistance of relevant departments, many companies have also participated in the development of the ice and snow industry.
Winter ice and snow events, mass ice and snow activities, construction of skating rinks and ski resorts, production and research and development of ice and snow facilities, clothing equipment, winter sports expos, ice and snow industry development forums, etc. have all formed a trend of rapid development and full of enthusiasm.
In terms of personnel training, ice and snow skill training has solved the needs of professional talents to a certain extent, and trained a group of skating, ski resort professional management personnel, ice and snow sports instructors, snowmaking/snow pressing/ropeway and safety net management and other technical personnel.
At present, the number of ice and snow venues in my country has reached a new high.
It is worth mentioning that the ski resort has changed from a single winter operation to a winter project-oriented, four-season operation, and the business format is rich.
The project setting of skiing venues has changed from focusing only on mountain height, altitude, and drop to satisfy alpine skiers, to serving different groups of people.
In addition to alpine ski trails, snowboards, freestyle ski parks, children's playgrounds, and primary skiing venues have been added to attract more people.
In the future, for the ice and snow industry to achieve new development and move forward steadily, efforts must be made from several aspects.
my country is a large equipment manufacturing country with a complete range of industries, high production levels, strong innovation capabilities, and rapid transformation of research results.
We should make full use of this advantage to allow enterprises to give full play to their strengths, do a good job of market research in equipment and facilities, clothing equipment manufacturing, production, research and development, clarify development positioning, select key breakthroughs, and promote the ice and snow industry to a new level.
We must start with scientific research to promote the ice and snow industry to a higher level.
Scientific research is the wings for the ice and snow industry to take off. With the support of scientific research, the ice and snow industry can fly.
It is necessary to encourage relevant research institutions and scientific research institutes to participate in research on the ice and snow industry, select key topics, form a research and development mechanism, formulate incentive policies, and transform application results.
Be good at doing good things, avoid focusing on research and development and neglecting applications, and avoid problems such as failure of scientific research results and lack of innovative content.
Innovative research should be conducted on maturely used equipment and important technical fields, and innovative results should be formed to make the allocation of R&D resources and funds more effective, scientific and reasonable, promote the healthy development of China's ice and snow industry, and promote the development of ice and snow equipment, facilities, and equipment industries. Take a new step.
We must devote ourselves to building a national brand.
At present, my country’s ice and snow equipment brand still has a gap with the international advanced level. It is necessary to include the ice and snow industry in the national brand strategy plan, select the correct brand positioning, do a good job in brand design, marketing, positioning and promotion, and create industry leaders and users Satisfied, well-reputed, and competitive national brand.
It is necessary to improve competitiveness and enter the international market, so that China is not only a big country in the use of ice and snow equipment, but also a big country in the production of ice and snow equipment and clothing.
It is necessary to plan the layout of the industrial park and incorporate it into the planning of the ice and snow industry, and formulate policies to attract powerful enterprises to settle in the park to form an intensive effect.
Integrate research, manufacturing, cooperation, production, and marketing to accelerate the development of the ice and snow industry and become a booster for the development of the ice and snow industry.
It is necessary to build more diversified ski resorts to prevent homogenized competition.
The construction of ski resorts cannot be large and comprehensive, but must rely on natural conditions and mountain topography, pay attention to scientific and reasonable construction on the basis of resource protection, rational use of resources, and green environmental protection, and advocate diversity and differentiated management of multiple business formats, instead of homogeneity. In order to meet the needs of different groups of people and attract more ski enthusiasts.
After the Beijing Winter Olympics, it is necessary to make full use of the Olympic venues, by building these ice and snow venues into world high-level competition venues, youth talent training centers, ice and snow tourism destinations, ice and snow sports training venues, international ice and snow training and exchange centers, and ice and snow sports venues. A variety of ice and snow sports activities are carried out in campus teaching places, Olympic knowledge popularization places, ice and snow culture dissemination places, and winter sports sustainable development demonstration sites, which benefit more people.
China's ice and snow industry must firmly seize the opportunity of the Beijing Winter Olympics, overcome difficulties, win the initiative, and continue to develop.
(Author: Zhao Yinggang, Deputy Director of the Sustainability and Recommendation Committee of the Beijing Winter Olympics Organizing Committee, and Chairman of the Chinese Bobsled Association)