This year’s National Two Sessions, the Ministry of Commerce revealed that during the Spring Festival this year, the sales of key retail and catering companies across the country increased by 8.5% year-on-year, and the passenger flow and turnover of demonstration pedestrian streets increased by 32.9% and 36.1% year-on-year.
The various "Consumption Promotion Year" series of special activities in various places continue to release consumption potential.
From Zibo barbecue to Harbin’s ice and snow economy, consumption has released strong vitality.
Now, the earth is warming up and spring flowers are blooming. What has the former heat and traffic left for the local area?
Are there any new local tricks?
In recent days, refrigerator magnets with Harbin characteristics such as Sophia Cathedral, Ice and Snow World, and Central Street have been very popular.
Different from traditional refrigerator magnets, such refrigerator magnets with AR function only need to be scanned through a specific applet to see AR animations of scenic spots, allowing consumers to appreciate the unique style of Harbin in a new way, while also increasing Interactive and interesting.
The popularity of the product has also made one person extremely busy. She is Wang Jing from Heilongjiang who works in Shenzhen.
The reporter saw in her work plan that matters such as project inspection and cooperation have been scheduled throughout March.
Wang Jing, general manager of Longyue (Heilongjiang) Culture, Tourism, Science and Technology Innovation Industry Development Co., Ltd.: Many upstream and downstream companies in the same industry across the country have noticed us. Chengdu, Yiwu, Chongqing, and Shanghai all have their design studios, and Digitally empowered studios and some factories have contacted us, hoping that we would inspect, connect, and cooperate.
During the interview, the reporter learned that many young people working outside have come back to start businesses after seeing the popularity of their hometowns.
In Tongjiang City, Jiamusi, 600 kilometers away from Harbin, Zhao Tonghua, the inheritor of the fish skin technique, an intangible cultural heritage of the Hezhe people, quit his job in Hangzhou and is still processing orders received a year ago.
Zhao Tonghua, the municipal representative inheritor of the fish skin technique, an intangible cultural heritage of the Hezhe people: The ice and snow craze has also broadened the market for our sales channels. We hope to take advantage of the continuation of this popularity to open up the sales of our intangible cultural heritage products.
Nowadays, small studios gather young people from all over the world. Relying on traditional intangible cultural heritage skills and popular styles and styles, five studios like this have been opened in Heilongjiang.
Zhao Tonghua, the municipal representative inheritor of the Hezhen intangible cultural heritage fish skin skill: Now according to the needs of our market, we have made some fish skin cultural and creative products, such as refrigerator magnets and lucky bags with fish skin texture. For vegetables, we also have this kind of material package suitable for children to go back and make, and then we also have some fluorescent effect snowflakes and snowmen at night, which are also one of our best-selling items this year.
All this is no surprise to Chen Jia, who is the president of the Heilongjiang Provincial Cultural Tourism Creative Design Industry Association.
She told reporters that she had been optimistic about Heilongjiang's cultural and creative hotspot a long time ago. As more and more talents return to Harbin, she finally settled her creative design company in Harbin this year.
From Bluetooth speakers built in the shape of the Harbin Grand Theater to fragrances based on lilac, the city flower of Harbin, more and more Heilongjiang-specific elements are being incorporated into cultural and creative products.
As the Asian Winter Games approaches, they are currently fully participating in the design of cultural and creative products for the Asian Winter Games.
Chen Jia, Chairman of Heilongjiang Zhonglang Cultural Group: To develop some of our local cultural characteristics in Heilongjiang, including our food and cultural creations, can we also turn some of our agricultural products in Heilongjiang into cultural and creative products? In this way, these Heilongjiang real products can be turned into cultural and creative products. Promote these good things for it.
Heilongjiang: New consumption formats inject new vitality
The cultural and creative industry has become popular and has created a new track, attracting many young people to leave behind their creative seeds. A number of new consumer formats have injected new vitality into the local area.
In previous years, this season was when spring was cold in the north, and it was also the slowest period for the photography industry. However, the travel photography boom brought about by the ice and snow season made this originally deserted season hot.
Last October, traveling photographer Li Ying chose to come to Harbin from Shenyang to work. Nearly a hundred sets of clothing with different styles, combined with Harbin's unique shooting locations, allowed her to experience the transition from "making a film" to "going out of the circle" .
Travel photographer Li Ying: I think Harbin is a city with great potential. It has many architectural styles that are not found in other cities. For example, the Confucian Temple and Baroque are relatively diversified buildings, which can also inspire us to shoot some different themes.
Golden Sun Mall, a stone’s throw away from Sophia Square, was once a fashion enlightenment place for young people. Nowadays, creative sparks burst out here. Many travel photography agencies are engaged in styling design, pre-shooting, post-retouching and platform promotion. They are an industry-leading The entire industry chain is booming here, and ice and snow travel photography will also move towards four-season travel photography.
Zhang Wei, general manager of Heilongjiang Golden Sun Travel Photography Base: We are also working on some scenic spots in the lower reaches of Heilongjiang, including the characteristics of the Oroqen people, including Hengdaohezi, Heihe, etc., and are extending this industry chain.
Let travel photography, as a new form of consumption, be able to operate in the four seasons of Heilongjiang and expand and extend from one place to multiple places.
The new consumption format has also brought considerable popularity. Data shows that from November last year to January this year, Heilongjiang's number of tourists increased by 2.5 times year-on-year, and tourism revenue increased by 6.5 times. Both the number of tourists received and total tourism revenue reached historical peaks.
He Ziyi, a tourist from Jiangxi: The helicopter experience is really cool. I feel very excited and happy.
I think the city of Harbin is very romantic.
Jiang Chunyan, general manager of Heilongjiang Bingcheng General Aviation Co., Ltd.: We use the needs of tourists to force us to improve service quality.
Improve details, improve quality, and launch more scene innovations.
Enjoy the different beauty of this city from another perspective.
Feng Changhong, Director of Harbin Creative Design Center: We are planning to cooperate with Black Dragon Skates so that its skate shoes can be upgraded. Xiaobai will not fall down when wearing such shoes. On the one hand, it can attract more tourists, and on the other hand, it can attract more tourists. This aspect has also greatly improved our ice and snow equipment companies and industries.
Four Seasons Global Tour Ice City Consumption New Upgrade
After winter has passed, how can we make this "traffic" with temperature actually stay? Heilongjiang has introduced a series of measures and methods to turn the heat of traffic into an increase in industrial upgrading and consumption recovery, turning the ice and snow into mountains of gold and silver. .
In the past few days, Harbin City's Daoli District has held a number of special investment fairs, targeting high-end hotels and releasing a list of hundreds of billions of investment opportunities, with a contracted value exceeding 24 billion yuan.
In addition, Heilongjiang focuses on the entire industry chain of "food, accommodation, travel, shopping and entertainment" to find shortcomings, make up for shortcomings, and expand advantages. It has made efforts in many aspects such as optimizing ice and snow tourism products, improving tourism service quality, and upgrading tourism infrastructure, and opened a "BBQ" Special trains, special study routes, and health and wellness tourism products.
Yichun has adjusted the Lindu tourist train from a small loop line in the city to a large loop line in the province, allowing domestic and foreign tourists to take the Lindu train to appreciate the charm of the big forest.
Heilongjiang Cultural Tourism Promotion Officer Du Bo: This year, we have accelerated the development of characteristic cultural tourism and continued to carry out two "100-day actions" for summer summer tourism and winter ice and snow tourism. We will continue the hot momentum of ice and snow tourism, continue to expand spillover effects, and promote "all four seasons" travel.
In order to continue the thermal effect brought by the ice and snow world, the Harbin Sun Island Ice and Snow Art Museum covering an area of 5,000 square meters has officially opened its doors after a new upgrade and renovation. This is currently one of the largest indoor ice and snow art museums in the world. Ice and snow art can be displayed all year round in autumn and winter.
At present, the Harbin Ice and Snow World Four Seasons Ice and Snow Project has entered the final stage. The project covers an area of more than 800,000 square meters and a total construction area of 96,000 square meters, including the Fantasy Ice and Snow Hall, the Four Seasons Amusement Hall, the Ice and Snow Food Hall, etc. Ice and snow entertainment, ice and snow interaction, and ice and snow cultural creation are integrated into one, so you can enjoy ice and snow all year round.
The now open Ice and Snow Food Hall is full of tourists. While tasting delicious food, you can also watch exotic performances.
Hou Wei, Deputy Director of the Heilongjiang Provincial Department of Culture and Tourism: In response to the shortcomings in tourism product development, standardization, tour guide teams, and supporting facilities, we have innovatively launched systems such as the "Cultural Tourism Experience Officer" and the "Chief Quality Officer" of tourism enterprises. Implement a special improvement project for hotels and guesthouses to enhance tourists’ travel experience and make every effort to improve the quality of tourism services.
(CCTV reporter Yue Qun, Ding Yani, Li Chao, Jiamusi Station, Heilongjiang Station)