Mall of the Emirates has launched a new online platform, allowing customers waiting for the Spring and Summer 2020 collections, to continue shopping and to choose the latest Spring and Summer 2020 designs from the luxury fashion and beauty brands available in the mall.


According to a statement issued today, the service "the latest trends that will reach you to the door of the house" will provide Dubai residents with a comfortable online shopping experience, as it is easy for the first time ever to view the latest Spring and Summer 2020 collections from their homes easily, and reserve their preferred options to be delivered to them.


Several brands in Mall of the Emirates will transfer their diverse and distinctive collections and display them online to shoppers, to get to know them through a seamless virtual shopping experience, and choose the appropriate digital catalog for these brands online, by visiting the website of the shopping center.


Once shoppers browse the offered products and choose the pieces that suit them, they will be delivered directly to their homes.


This service will be available for residential addresses in Dubai, and all orders will be delivered free of charge and without any contact to maintain the health and safety of shoppers.


This service allows customers, in addition to the free secure delivery feature, to get additional points from the "Sher" Rewards Program, which they can spend in all destinations and brands of Majid Al Futtaim.


With a wide variety of brands, shoppers will have many options they can get online. The digital "catalog" will provide many styles and categories of the latest fashion collections.


Fouad Mansour Sharaf, General Manager of Real Estate Department (UAE, Bahrain and Oman), shopping centers at Majid Al Futtaim Real Estate, said: “We have upgraded our retail experience in order to better serve shoppers,” adding that “creative initiatives as a service (the latest trends come to you”). Even Door House) is a testament to the strength of our brand partnerships and the success of our multi-channel strategy, through which we focus on achieving growth in both traditional and digital stores. "