China News Service, March 27th: The State Council Information Office held a press conference on the 4th China International Consumer Goods Expo on the 27th. Vice Minister of Commerce Sheng Qiuping revealed at the meeting that this year’s Consumer Expo will open three branch venues for the first time focusing on new consumption.
On March 27, the State Council Information Office of China held a press conference in Beijing. Vice Minister of Commerce Sheng Qiuping, Vice Governor of Hainan Province Chen Huaiyu, Director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce Xu Xingfeng, and Director of Hainan International Economic Development Bureau Tang Hua introduced the situation of the 4th China International Consumer Goods Expo and answered reporters’ questions. Photo by China News Service reporter Yang Kejia
At the meeting, a reporter asked that the rapid development of new consumption such as digital consumption, green consumption, and healthy consumption has provided new impetus for consumption growth. "New consumption" was also mentioned in the government work report of this year's two sessions. What are the concrete manifestations of new consumption at this Consumer Expo?
In this regard, Sheng Qiuping said that the Central Economic Work Conference proposed to cultivate and expand new consumption, vigorously develop digital consumption, green consumption, healthy consumption, and actively cultivate new consumption growth such as smart homes, entertainment and tourism, sports events, and domestic "trendy products" point. Judging from the data in the first two months of this year, digital consumption has grown rapidly. The national online retail sales of physical goods increased by 14.4% year-on-year, and the growth rate accelerated by 9.1 percentage points compared with the same period last year. Green consumption is widely popular, and the sales of new energy vehicles increased by 37.2% year-on-year. , the total sales of green smart home appliances brought to the countryside on major e-commerce platforms increased by 21% year-on-year; health consumption is booming, and the retail sales of sports and entertainment supplies for units above designated size increased by 11.3% year-on-year. These new highlights will provide a steady stream of new momentum for the continued expansion of consumption.
Sheng Qiuping pointed out that this Consumer Expo is a highlight of the Ministry of Commerce's "Consumption Promotion Year" and "International Consumption Season" activities. It will focus on "focusing on expanding domestic demand and stimulating potential consumption" as the main line, highlighting the Asia-Pacific region. The advantages of the largest consumer boutique exhibition, and the superimposed effect of the Consumer Expo and the offshore duty-free "platform + policy", give full play to the leading role of the Consumer Expo in new consumption, and continue to promote consumption upgrades and release potential.
The first is to display global high-quality products to meet new consumer needs.
This year’s Consumer Expo will continue to focus on the world’s “new, exotic and special” consumer products, bringing together high-quality products and services at home and abroad. Currently, 57 Fortune 500 companies and industry leading companies have signed up to participate in the exhibition, and the number has exceeded that of the previous edition. 84 domestic and foreign brands participated in the exhibition for the first time, covering categories such as advanced medical equipment, fragrance cosmetics, and electronic technology.
The second is to set up special exhibition areas to lead new consumption trends.
Focusing on new consumption, this year's Consumer Expo has opened three branch venues for the first time: the sailing and yacht branch fully showcases sports and leisure lifestyles and launches activities such as boat shows, brand promotions, and driving experiences; the duty-free shopping branch creates a new immersive experience Scenarios, new product launches, fashion shows and other activities are held to bring a better shopping experience; the international healthy consumption sub-venue has set up multiple recommended tourism exhibition routes such as bright eyes and health, conditioning and maintenance, and in-depth healing to meet the new needs of diverse consumption.
The third is to create a series of activities to cultivate consumption growth points.
This year's Consumer Goods Expo will focus on new consumption growth points such as consumer goods trade-in, smart home, culture, tourism and sports, hold a new energy vehicle public test race around the island, carry out consumer goods trade-in themed activities, organize high-end smart home dialogues and exhibitions, and RV driving Ride experience and other special activities. At the same time, Hainan Province will launch the "Hainan International Consumption Season" on the first day of the Consumer Goods Expo, launching a series of consumption promotion activities that integrate business, travel, culture, sports and health, and "food, accommodation, travel, shopping and entertainment" to expand the "Consumer Goods Expo" into an island-wide A consumer event.