The "Action Plan for Promoting Large-Scale Equipment Updates and Trade-in of Consumer Goods" was recently released to support residents in renovating old homes, continuing to promote home aging-friendly renovations, and cultivating new consumption such as smart homes. Although many home furnishing companies are actively developing the trade-in business, there are still many difficulties and pain points in the trade-in of home building materials, furniture and home decoration in ordinary people's homes.
In the past two days, Mr. He, a Wuhan citizen, wanted to get rid of the old sofa and coffee table at home in order to free up activity space and storage space in the living room for his children and family.
Mr. He, a citizen of Wuhan: I asked the recycling station near us but they were not willing to collect it. Then I said I would pay you to help me move it, but they were not willing.
Mr. He's troubles are not unique. Many citizens are faced with the embarrassment of having "nowhere to go" with large old furniture such as mattresses, sofas, tables, etc. Some people simply choose to throw it away. The carelessly discarded old furniture also makes people feel uncomfortable. Community property management staff and urban management staff are worried.
Yao Shengju, property manager of a community in Qiaokou District, Wuhan City: There is no place to put some large items, so they are thrown everywhere, in flower beds and under stairwells, blocking fire escapes.
Pain points in remodeling old kitchens: lots of clutter and long cycle time
Oversized mattresses, sets of sofas, and solid wood bookcases are all large pieces of furniture that are difficult to move downstairs, let alone trade them in for new ones at the mall. In addition, according to statistics, about 70% of Chinese urban households currently have kitchens with an area of 7 square meters. In a small space, old kitchen building materials, outdated kitchen appliances, numerous clutter, and awkward circulation lines are also factors that require kitchen renovation. The pain points of trading in old items for new ones.
Zhang Yongkui, the person in charge of major appliance service products of an Internet retail home appliance home life division: Kitchens need built-in integrated stoves, built-in ovens, etc. However, this is also subject to the long delivery cycle of the entire kitchen renovation plan, resulting in user This need has not been met.
In addition to the pain points and difficulties encountered in kitchen and bathroom renovation and disposal of bulky garbage, aging-friendly home decoration renovation for the elderly is also urgent. The need for the elderly to replace their old homes with new ones is not only due to safety considerations, but also new demands for smart homes. However, faced with the numerous categories of furniture and home decoration products on the market, the elderly have no idea where to start when choosing, let alone which product is best for them. Coupled with conservative consumption concepts, even if the furniture products are out of service, they have no choice but to continue to make do. use".
How does home trade-in meet market demand?
Home consumption covers multiple fields such as home appliances, furniture, home textiles, and home decoration, and has a broad market space. How to better meet market demand and provide better products will be the focus of the future.
The beginning of spring is the decoration season. The reporter visited the home building materials markets in various places and found that what residents were most concerned about was the subsidy for trade-in old items for new ones.
In view of the mentality of young people that "the province should be spent, the province should be spent", some second-hand trading platforms have also launched some point redemption policies in a timely manner to attract more young people to join the trade-in army.
Li Yong, General Manager of the Industry Development Center of a second-hand trading platform: Promote a carbon points system. On this system, every time a consumer trades in an old one for a new one, it can be converted into some points. These points can be used to replace some daily-use commodities. .
Some customized furniture companies are also trying to launch one-stop services to respond to the latest policies.
Zhang Xueliang, general manager of the direct-operated business unit of a home furnishing group: Helping with demolition, moving, renting, and this package of warehousing and other special services can meet the needs of customers in one stop.
Big policies in the trade-in market are expected to boost existing demand
Home consumption involves many fields, has long upstream and downstream chains, and is large in scale. It is an important part of bulk consumption. At present, through government support, corporate profit sharing, etc., consumers can reduce replacement costs and increase willingness to replace, thereby effectively stimulating market vitality and consumption potential.
Liu Wenjie, Vice President of the China Household Electrical Appliances Service and Maintenance Association: There are about 180 million housing units in my country, of which about 80 million were before 2010. If we follow the renovation cycle every 10 years, 5 million old houses will need to be renovated every year. stage.
Li Yong, general manager of the Industry Development Center of an Internet second-hand trading platform: The current transaction size of the second-hand industry has reached 3 trillion, and it continues to grow at a growth rate of 20% every year. (CCTV News Client)