Children's sports training institutions can't rely on the epidemic in succession
On the early morning of March 16, Ms. Liu in Beijing learned from Beijing WeChat Group that Beijing Chudong Journey Sports Development Co., Ltd. was in operational trouble and might go bankrupt. This made her cold. There are more than 70 sports classes left, worth more than 14,000 yuan.
Ms. Liu later joined a rights protection WeChat group of parents in Beijing, and found out that there are not many families whose children's remaining courses are worth more than 10,000 yuan, although some of the coaches of the fun journey are still sharing online children with children for free. Sports courses, but most parents want a refund for Fun Trip. A reporter from China Youth Daily and China Youth Daily called Fun Travel on April 13 and the answer was that all news that the company can publish to the outside world is subject to the announcement on March 27. Announcement of Fun Travel on March 27 stated that the company is still trying to solve the problem of broken capital chain, and has reached cooperation agreements with some institutions, but did not mention the refund solution for parents.
FunTravel is a well-known children's sports training institution in China. According to its official information, Funtravel was established in 2016. There are currently 48 stores across the country with more than 20,000 students.
Ms. Liu provided some information collected by parents to reporters from China Youth Daily and China Youth Daily, revealing that parents were hardly convinced about the claim that the fun trip was closed due to the epidemic. For example, only the rough statistics of the parents who entered the rights protection group in the Beijing area show that the remaining class value of these families exceeds 30 million yuan. The Fun Trip has already received such high tuition fees from parents, but it was announced that the company's capital chain was broken one month after the epidemic occurred, which made parents suspect that Fun Trip has the suspicion of running through the epidemic.
Since the outbreak of the New Coronary Pneumonia epidemic, Fun Journey has become the first children's sports training institution to "thunder", but this is only the beginning. On April 12, according to a report from the Beijing Business Daily, a children's sports training institution, the Workers Stadium, a city landmark in Beijing, lost contact with Lichang Children Physical Fitness Hall.
A reporter from the China Youth Daily and China Youth Daily contacted Ms. Ma, a parent whose child was trained at the Lichang Children's Physical Fitness Center. She reported a course worth more than 17,000 yuan to the child last May. Until January this year, the remaining The value of the course is above 10,000 yuan. The Lichang Children's Physical Fitness Hall is normally closed before the Spring Festival in January, because it catches up with the new coronary pneumonia epidemic. After the Spring Festival, the Lichang Children's Physical Fitness Hall has not resumed business like other children's training institutions, but what makes Ms. Ma strange is that other children Training institutions, such as English, mathematics, art, etc., teachers are always in contact with parents after the Spring Festival, to maintain interaction with children, and regularly arrange online courses, most of which are free, but the Lichang Children's Physical Fitness Hall will be after the Spring Festival There is no news. In late March, Ms. Ma took the initiative to contact the sales of the Lichang Children's Physical Fitness Hall after learning of the news of the fun trip, only to realize that the coaches and sales staff of the entire physical fitness hall had resigned in January, and all were more or less Too little was owed wages. Ms. Ma then managed to contact the manager of the Lichang Children's Physical Fitness Hall, but she could not reach the phone.
A reporter from China Youth Daily and China Youth Daily made several calls to the customer service phone of Lichang Children's Physical Fitness Museum in the past two days, but no one answered them. Through the "eye inspection", it was found that the parent company of Lichang Children's Physical Fitness Museum-Moqi (Beijing) Education Consulting Co., Ltd. was cancelled on April 1.
Due to the need to prevent and control the new coronary pneumonia epidemic, domestic education and training institutions have been in a state of closure since the outbreak, and the entire industry has suffered huge losses. But why did the children ’s sports training institutions get into trouble first, and even some institutions have “run the road” Suspected? People in the industry told the reporters of the China Youth Daily and China Youth Daily that the epidemic is probably just an excuse for the failure of these children's sports training institutions. The real crux lies in the fact that some fundamental problems in China's children's sports training industry have not been resolved, including children participating in sports training The size of the group is still small, the whole society has not yet fully understood the importance of children's sports, school sports are still very inadequate, and the industry chain of the entire children's sports training industry is still incomplete. In addition, children's sports training is by no means a profiteering industry, but since 2014, as the sports industry has ushered in the wind, children's sports training has also become a nugget in the eyes of certain institutions and enterprises. They enter the children with the mode and idea of making quick money The sports training market, but the facts are not satisfactory. Even without this outbreak, these institutions and enterprises will soon have to seek a way out of the children's sports training industry.
There are 26 campuses in the country and more than 8,000 students. The Tianxing Touchdown Rugby Academy is currently an influential sports training institution for teenagers and children in China. Tian Nan, the co-founder of Tianxing touchdown, recently told the reporters of China Youth Daily and China Youth Daily that since the company is currently in a state of waiting for the resumption of classes, children ’s sports training institutions like Tianxing touchdown are indeed actively preparing to cope with the great Difficulties, but at least for the Tianxing touchdown, the problem of a broken capital chain does not occur so quickly. Zhang Nan said that the cost of children's sports training institutions mainly comes from two major aspects: first, the cost of site rental; second, the cost of staff wages; from the perspective of the cost of site rental, the current epidemic situation, many venue owners have expressed difficulties in operating the leased enterprises Understand that both the deferred payment of rent and the reduction to a certain extent are negotiable. From the perspective of staff wage costs, explain clearly to employees the current market dilemma, and negotiate with employees to reduce the treatment by a certain amount, so that the company can survive and employees can keep their jobs. Zhang Nan said that most employees can understand And accepted.
From the above two points of view, the epidemic situation will not cause the destruction of children's sports training institutions within a month or two. Zhang Nan predicts that the truly difficult period for children ’s sports training institutions may be the beginning of the end of the epidemic. “At that time, parents’ concerns have not been resolved, and the recovery of the children ’s sports training market will take time, but from the perspective of training institutions, everything We have to get back on track. There is no reason to delay all costs, but can the volume of business come up so quickly? "
Children's sports training, like other education and training, is highly dependent on the "cash flow" industry. When the operation is fully restored, but the passenger flow cannot recover as soon as possible, the enterprise will face the greatest survival pressure.
China's children's sports training market has become increasingly popular in recent years, but it is undeniable that domestic children's sports training is also facing some difficulties.
The first is the low "ping effect" of children's sports training. Zhang Nan said that "ping effect" refers to the number of students that can be accommodated in the unit teaching area. There is no doubt that sports training requires a larger venue. At the same time, when sports activities are carried out, it must be ensured that each student has enough space. Therefore, the same training class, children ’s English, math, art and other courses "Efficacy" is much higher than sports.
How to improve the "ping effect" of children's sports training? Zhang Yuan, chairman of Beijing Yuanjing Haotai Sports Development Co., Ltd., told reporters from China Youth Daily and China Youth Daily that it is necessary to improve the efficiency of the use of sports venues. If a sports field can arrange many children to take various sports classes from morning to night, then the "ping effect" will naturally increase. But the problem is that many of our sports venues are in short supply after work in the afternoon and during prime time in the evening, but they are vacant during most of the day, making the comprehensive utilization rate of the sports venues very low. Zhang Yuan was the earliest domestic entrepreneur who invested in the construction of a private indoor ice rink. He took the children ’s ice hockey training in Beijing as an example, and said that the current price of children ’s ice hockey training in Beijing is high. The high price restricts more children to get involved in the sport, and the smaller the participation of a sport, the greater the risk to business for training companies. If our ice rink can be filled with various ice training and activities from 6 am to 12 midnight, as in the European and American ice sports developed countries, the utilization rate of the ice rink will be greatly improved ("ping effect" is improved) The ice sports population will increase significantly. In turn, children ’s ice training will have more passenger flow, the training price will also drop, and the participating population will be larger. Zhang Yuan believes that for the current China, it is advisable that the cost of a single lesson for children ’s sports training should not exceed 150 yuan. In this way, many sports events can truly reach the public and be better developed among the children.
Secondly, the development of children's sports activities in China is still not popular enough, and the importance of parents on children's sports still needs to be improved. Zhang Nan said that at present, domestic children's sports training institutions play a role to fill the vacancies in school sports to a certain extent. Many children do not have enough physical activities in schools. All of them rely on extra-curricular children's sports training to ensure physical health and motor skills development. . In fact, from abroad, the training of children's sports outside the school is generally the main task of training elite athletes, but at present in the country, due to the great shortage of school sports, children's sports training institutions in the society also reflect certain sports The public welfare attribute of education, but the high cost leads to the low price of sports training for children.
Hang Yin, chairman of Beijing Haole Sports Education Technology Co., Ltd., told reporters from China Youth Daily and China Youth Daily that the domestic children ’s sports training industry chain is not complete enough. In addition to class fees, children ’s sports training needs other related goods and services Development; In addition, in the promotion and popularization of children's sports, there is a lack of third-party promotion in China. Holocaust is currently running a national children ’s sports fun competition hosted by the Social Sports Center of the State Sports General Administration. Compared with the experience classes launched by children ’s sports training institutions, this event can more stimulate children ’s interest in sports and is more beneficial to parents. Observe and recognize the important value of sports for the growth of children. Hang Yin said that at present, many domestic enterprises and institutions still simply treat children's sports training as a business, but children's sports training is essentially an education, and it needs to view the development of the entire industry from the perspective of "educating people". .
Newspaper Beijing, April 13th
China Youth Daily · China Youth Daily reporter Ci Xin Source: China Youth Daily