From star rating selection to issuance of technical guidelines for epidemic prevention, Shanghai Cinema shows "Shanghai Service" in details
"Physical Examination" for Cinema Recovery Industry Shanghai Promotes Industry Standards in China
■ Yan Wang, chief reporter
While the national film industry was actively preparing for the resumption of business, Shanghai first advocated an industry standard that provided quantitative indicators of public health and safety for the domestic cinema resumption.
On March 13th, the Shanghai Film Distribution and Screening Industry Association issued the "Cinema (City) Rehabilitation Technical Guideline for Epidemic Prevention" to cinemas in the city, which includes personnel, space, sales, ticket sales, air conditioning systems, epidemic prevention, garbage classification, and equipment management. Wait for eight categories of 15 rules. The "Guide" not only prepares for the resumption of the resumption of the Shanghai Cinema Theater, it is also the first standardized epidemic prevention guide formulated by the industry in China. After the industry standard advocated by Shanghai was spread in the industry, it also provided a reference standard for counterparts in some places.
It is worth mentioning that from the earliest start of star-rated cinema selection to the first issue of the Epidemic Prevention Technical Guide, Shanghai's movie theater industry has always shown "Shanghai Services" in the details.
Yesterday morning, a panel of experts from the Shanghai Film Distribution and Screening Industry Association visited the theaters in Shanghai to check and verify the effect of the "medical examination" on the spot. The experts turned into audiences and inspected the epidemic prevention and control of the theater and the equipment safety in turn according to the daily viewing process. The reporter found that, in addition to routine operations during epidemic prevention and control, such as temperature measurement, wearing a mask, and inspection code, the "Guide" advocated by Shanghai made special provisions for items that may come into physical contact with the audience.
The ticket collection machine is the most popular facility, and most viewers need to operate the ticket collection via touch screen. Shanghai's "Guide" proposed that ticket machines, toilets, entrance gates, etc. should be disinfected no less than five times a day. Gao Mei, general manager of Wanyu International Studios on Huaihai Road, said that after the business resumes, they will take care of the ticket machines and disinfect them at an hourly rate. 3D glasses are also items that come into direct physical contact with the audience. Shanghai's theaters will ensure that they must be disinfected every time they are used. At the same time, audiences are encouraged to bring 3D glasses with them in eligible theaters.
As a closed space, the cinema is almost the focus of attention of fans. The "Guide" clearly requires that all theaters must clean and disinfect the air-conditioning system as a whole, open new air outlets, close air outlets, and increase ventilation before they resume operations. At the same time, in order to reduce the density of personnel, Shanghai will debug the theater's ticketing back-office system in a special or cross-selling manner. In terms of rowing, the inter-field interval will be controlled at more than 20 minutes to ensure that time is allowed for each field disinfection.
In addition, the "Guide" has been written in detail for movie theater staff and foods sold. Jin Hui, secretary-general of the Shanghai Film Distribution and Screening Industry Association, said that during the days when cinemas were closed, the practitioners did not completely rest, and everyone had been keeping their responsibilities in places invisible to the audience. "Equipment needs the necessary maintenance to avoid long-term non-use and damage. The technicians will start up and maintain the projection equipment every three or four days." In fact, from February 10th, cinema workers also went to all branches in Shanghai. Like the industry, always on duty in the theater, doing disinfection and maintenance equipment, waiting for the busy return of the theater.
As of the end of 2019, there were 395 theaters in Shanghai, with 2,434 screens. In order to improve the audience experience, the Shanghai Film Distribution and Exhibition Industry Association has always worked hard around "Shanghai Service". As early as 2017, Shanghai took the lead in launching movie star ratings nationwide. At the end of 2019, the second round of star-rated theater evaluations was launched in 16 districts of the city. According to Zhu Jue, director of the Cinema Technology Committee of the Industry Association, on the one hand, Shanghai's consistent efforts to upgrade the cinema industry have laid a good foundation for epidemic prevention work in special periods, such as sanitary conditions and 3D glasses disinfection equipment. It is a necessary indicator for a five-star theater in Shanghai; on the other hand, this Guide to Epidemic Prevention Technology also continues to polish the details of the industry, provide better services for the audience, and put forward new requirements.